Sunil Mithas

129 papers and 6.2k indexed citations i.

About

Sunil Mithas has authored 129 papers that have received a total of 6.2k indexed citations. This includes 53 papers in Strategy and Management, 42 papers in Management Information Systems and 23 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (23 papers), Big Data and Business Intelligence (18 papers) and Customer Service Quality and Loyalty (18 papers). Sunil Mithas is often cited by papers focused on Innovation and Knowledge Management (23 papers), Big Data and Business Intelligence (18 papers) and Customer Service Quality and Loyalty (18 papers) and collaborates with scholars based in United States, Hong Kong and Germany. Sunil Mithas's co-authors include Mayuram S. Krishnan, Forrest V. Morgeson, Claes Fornell, Jonathan Whitaker and Terence Saldanha and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers published by Sunil Mithas

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Sunil Mithas

Since Specialization
Citations
Rankless by CCL
2025