Sandra Luxton
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
Papers in
- Marketing 19
- Marketing and Advertising Strategies 11
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Market Behavior and Pricing 4
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- Corporate Identity and Reputation 5
- Co-authors
- Mike Reid (6 shared papers)Felix Mavondo (4 shared papers)Michaël Beverland (1 shared paper)Sean Sands (5 shared papers)Carla Ferraro (5 shared papers)Byron Sharp (1 shared paper)Francis Farrelly (4 shared papers)Rebecca S. Allen (1 shared paper)
- Journals
- Journal of Advertising (3 papers)European Journal of Marketing (2 papers)Australasian Marketing Journal (AMJ) (1 paper)Psychology and Marketing (1 paper)Higher Education in Europe (1 paper)
- Partner nations
- Australia
In The Last Decade
Sandra Luxton
21 papers receiving 627 citations
Peers
Comparison fields: 5 of 72
- Marketing 448
- Tourism, Leisure and Hospitality Management 35
- Strategy and Management 238
- Organizational Behavior and Human Resource Management 137
- Communication 75
Countries citing papers authored by Sandra Luxton
This map shows the geographic impact of Sandra Luxton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra Luxton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra Luxton more than expected).
Fields of papers citing papers by Sandra Luxton
This network shows the impact of papers produced by Sandra Luxton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra Luxton. The network helps show where Sandra Luxton may publish in the future.
Co-authors
The 14 scholars most cited alongside Sandra Luxton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2005 | 194 | |
| 2 | 2014 | 151 | |
| 3 | 2005 | 134 | |
| 4 | 2022 | 68 | |
| 5 | 2017 | 61 | |
| 6 | 2010 | 22 | |
| 7 | 1997 | 18 | |
| 8 | 2000 | 17 | |
| 9 | 2023 | 10 | |
| 10 | Critical issues to understanding IMC in the future | 2001 | 10 |
| 11 | 2002 | 5 | |
| 12 | 2011 | 4 | |
| 13 | 2001 | 3 | |
| 14 | 2012 | 2 | |
| 15 | Delphi Revisited: A Concise Method for Industry Consultation on Curriculum. | 2001 | 2 |
| 16 | Critical Issues to Understanding IMC in the Future - An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21 st Century | 2001 | 2 |
| 17 | 1999 | 2 | |
| 18 | 2007 | 2 | |
| 19 | 2025 | 1 | |
| 20 | 2015 | 1 |
About Sandra Luxton
Sandra Luxton is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Management of Technology and Innovation and Communication, having authored 27 papers that have together received 710 indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (6 papers), Corporate Identity and Reputation (5 papers), Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers), Advertising and Communication Studies (3 papers) and Online and Blended Learning (2 papers). The work is most often cited by research in Marketing (448 citations), Tourism, Leisure and Hospitality Management (35 citations), Strategy and Management (238 citations), Organizational Behavior and Human Resource Management (137 citations) and Communication (75 citations). Sandra Luxton has collaborated with scholars based in Australia. Frequent co-authors include Mike Reid, Felix Mavondo, Michaël Beverland, Sean Sands, Carla Ferraro, Byron Sharp, Francis Farrelly, Rebecca S. Allen, Michael Valos and Gayle Kerr. Their work appears in journals such as Journal of Advertising, European Journal of Marketing, Australasian Marketing Journal (AMJ), Psychology and Marketing and Higher Education in Europe.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.