Rujirutana Mandhachitara

16 papers and 735 indexed citations i.

About

Rujirutana Mandhachitara is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rujirutana Mandhachitara has authored 16 papers receiving a total of 735 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rujirutana Mandhachitara’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Rujirutana Mandhachitara is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Rujirutana Mandhachitara collaborates with scholars based in United States, Thailand and Australia. Rujirutana Mandhachitara's co-authors include Randall Shannon, Boonghee Yoo, Tasman Smith, Robert T. Green, Keith Blois and Larry Lockshin and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Product & Brand Management.

In The Last Decade

Co-authorship network of co-authors of Rujirutana Mandhachitara i

Fields of papers citing papers by Rujirutana Mandhachitara

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rujirutana Mandhachitara. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rujirutana Mandhachitara. The network helps show where Rujirutana Mandhachitara may publish in the future.

Countries citing papers authored by Rujirutana Mandhachitara

Since Specialization
Citations

This map shows the geographic impact of Rujirutana Mandhachitara's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rujirutana Mandhachitara with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rujirutana Mandhachitara more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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