Rosy Boardman

862 citations
43 papers · 563 · h-index 13

Impact in

  • Marketing top 2%
    • Consumer Retail Behavior Studies
    • Consumer Behavior in Brand Consumption and Identification
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

    • Consumer Behavior in Brand Consumption and Identification 20
    • Consumer Retail Behavior Studies 19
    • Sharing Economy and Platforms 5
    • Digital Marketing and Social Media 15

Rosy Boardman

39 papers receiving 538 citations

Peers

Rosy Boardman
Comparison fields: 5 of 62
  • Marketing 371
  • Information Systems and Management 122
  • Human-Computer Interaction 87
  • Museology 53
  • Organizational Behavior and Human Resource Management 70
Replace Francesca Bonetti with:
Francesca Bonetti United Kingdom
Bethan Alexander United Kingdom
Eunsoo Baek South Korea
Virginia Vannucci Italy
Youhee Joun South Korea
Eleanor E. Cranmer United Kingdom
Gianpaolo Vignali United Kingdom
Saifeddin Alimamy United Arab Emirates
Karinna Nobbs United Kingdom
Martin Yongho Hyun South Korea
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Citations per field
00.5×1.7×
Francesca Bonetti · 1×
Citations per year

Countries citing papers authored by Rosy Boardman

Since Specialization
Citations

This map shows the geographic impact of Rosy Boardman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rosy Boardman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rosy Boardman more than expected).

Fields of papers citing papers by Rosy Boardman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rosy Boardman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rosy Boardman. The network helps show where Rosy Boardman may publish in the future.

Co-authors

The 23 scholars most cited alongside Rosy Boardman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Rosy Boardman Line = papers co-authored together Rosy Boardman links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 43 papers — load more, or switch the sort, to bring in the rest.

#Work
1 202165
2 201950
3 201848
4 202242
5 201940
6 202136
7 201935
8 201827
9 202319
10 201918
11 202216
12 201913
13 202312
14 202012
15 202211
16 202310
17 201910
18 201910
19 20229
20 20198

About Rosy Boardman

Rosy Boardman is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Museology and Human-Computer Interaction, having authored 43 papers that have together received 563 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (19 papers), Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (8 papers), Fashion and Cultural Textiles (6 papers), Sharing Economy and Platforms (5 papers), Virtual Reality Applications and Impacts (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (371 citations), Information Systems and Management (122 citations), Human-Computer Interaction (87 citations), Museology (53 citations) and Organizational Behavior and Human Resource Management (70 citations). Rosy Boardman has collaborated with scholars based in United Kingdom, United States and Italy. Frequent co-authors include Helen McCormick, Claudia E. Henninger, Marta Blázquez, Patsy Perry, Charles Dennis, Eleonora Pantano, Milena Viassone, Daniella Ryding, Arpita Khare and Shuang Hu. Their work appears in journals such as Journal of Fashion Marketing and Management, Journal of Marketing Management, International Journal of Human-Computer Studies, Behaviour and Information Technology and Journal of Retailing and Consumer Services.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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