Helen McCormick

18 papers and 560 indexed citations i.

About

Helen McCormick is a scholar working on Marketing, Sociology and Political Science and Museology. According to data from OpenAlex, Helen McCormick has authored 18 papers receiving a total of 560 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Museology. Recurrent topics in Helen McCormick’s work include Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (6 papers). Helen McCormick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (6 papers). Helen McCormick collaborates with scholars based in United Kingdom, Hong Kong and Switzerland. Helen McCormick's co-authors include Rosy Boardman, Liz Barnes, Marta Blázquez, Patsy Perry, Claudia E. Henninger, Gary Warnaby, Samira Iran, Katia Vladimirova, Taylor Brydges and Sonali Diddi and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Helen McCormick i

Fields of papers citing papers by Helen McCormick

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Helen McCormick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Helen McCormick. The network helps show where Helen McCormick may publish in the future.

Countries citing papers authored by Helen McCormick

Since Specialization
Citations

This map shows the geographic impact of Helen McCormick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Helen McCormick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Helen McCormick more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025