Bethan Alexander

16 papers and 342 indexed citations i.

Bethan Alexander has authored 16 papers that have received a total of 342 indexed citations. This includes 14 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (4 papers). Bethan Alexander is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United Kingdom. Bethan Alexander's co-authors include Marta Blázquez, Anthony Kent, Rosy Boardman, Claudia E. Henninger and Karinna Nobbs and has published in prestigious journals such as Journal of Retailing and Consumer Services, Psychology and Marketing and Journal of Services Marketing.