Eunsoo Baek

27 papers and 434 indexed citations i.

About

Eunsoo Baek is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eunsoo Baek has authored 27 papers receiving a total of 434 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Eunsoo Baek’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (6 papers). Eunsoo Baek is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (6 papers). Eunsoo Baek collaborates with scholars based in South Korea, Hong Kong and United States. Eunsoo Baek's co-authors include Ho Jung Choo, Seung Hwan Lee, Xiaoyong Wei, Ha Kyung Lee, Hyunjoo Oh, So–Yeon Yoon, Hee Jung Lee, Hye‐Sun Shin, Sangwon Park and Hye Sun Park and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Eunsoo Baek i

Fields of papers citing papers by Eunsoo Baek

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunsoo Baek. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunsoo Baek. The network helps show where Eunsoo Baek may publish in the future.

Countries citing papers authored by Eunsoo Baek

Since Specialization
Citations

This map shows the geographic impact of Eunsoo Baek's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunsoo Baek with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunsoo Baek more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025