Ronald B. Larson
Impact in
- Marketing top 5%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
- Marketing 23
- Consumer Market Behavior and Pricing 15
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 6
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- Privacy, Security, and Data Protection 5
- Co-authors
- Jean D. Kinsey (1 shared paper)Bruce G. Ferrin (2 shared papers)Azucena Gracía (1 shared paper)L. M. Albisu (1 shared paper)Maurizio Canavari (1 shared paper)Thomas W. Joyce (1 shared paper)John Ferguson (1 shared paper)
- Journals
- Agribusiness (4 papers)British Food Journal (3 papers)Journal of Revenue and Pricing Management (2 papers)International Journal of Market Research (2 papers)Journal of International Consumer Marketing (1 paper)
- Partner nations
- United StatesFranceSpain
In The Last Decade
Ronald B. Larson
40 papers receiving 625 citations
Ronald B. Larson's Hit Papers
Peers
Comparison fields: 5 of 124
- Marketing 184
- Tourism, Leisure and Hospitality Management 15
- Applied Psychology 39
- Information Systems and Management 49
- Management, Monitoring, Policy and Law 73
Countries citing papers authored by Ronald B. Larson
This map shows the geographic impact of Ronald B. Larson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald B. Larson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald B. Larson more than expected).
Fields of papers citing papers by Ronald B. Larson
This network shows the impact of papers produced by Ronald B. Larson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald B. Larson. The network helps show where Ronald B. Larson may publish in the future.
Co-authors
The 7 scholars most cited alongside Ronald B. Larson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Controlling social desirability bias Hit paper breakdown → | 2018 | 430 |
| 2 | 2018 | 33 | |
| 3 | 2019 | 21 | |
| 4 | 2019 | 16 | |
| 5 | Psychological Pricing Principles for Organizations with Market Power | 2014 | 15 |
| 6 | 2019 | 15 | |
| 7 | 2009 | 12 | |
| 8 | 2006 | 12 | |
| 9 | 1998 | 11 | |
| 10 | 2018 | 10 | |
| 11 | 1996 | 10 | |
| 12 | 2021 | 8 | |
| 13 | 2004 | 7 | |
| 14 | 2005 | 6 | |
| 15 | 2018 | 5 | |
| 16 | 2022 | 5 | |
| 17 | 1997 | 5 | |
| 18 | 2019 | 4 | |
| 19 | 2004 | 4 | |
| 20 | 2002 | 4 |
About Ronald B. Larson
Ronald B. Larson is a scholar working on Marketing, Sociology and Political Science, Economics and Econometrics, Food Science and Plant Science, having authored 44 papers that have together received 677 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (15 papers), Organic Food and Agriculture (6 papers), Economics of Agriculture and Food Markets (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers), Privacy, Security, and Data Protection (5 papers), Diverse Educational Innovations Studies (4 papers) and Digital Platforms and Economics (4 papers). The work is most often cited by research in Marketing (184 citations), Tourism, Leisure and Hospitality Management (15 citations), Applied Psychology (39 citations), Information Systems and Management (49 citations) and Management, Monitoring, Policy and Law (73 citations). Ronald B. Larson has collaborated with scholars based in United States, France and Spain. Frequent co-authors include Jean D. Kinsey, Bruce G. Ferrin, Azucena Gracía, L. M. Albisu, Maurizio Canavari, Thomas W. Joyce and John Ferguson. Their work appears in journals such as Agribusiness, British Food Journal, Journal of Revenue and Pricing Management, International Journal of Market Research and Journal of International Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.