Robert O. Herrmann
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 3
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- Organic Food and Agriculture 7
- Co-authors
- Rex H. Warland (19 shared papers)Lawrence Feick (3 shared papers)Gregory D. Hanson (4 shared papers)David L. Mothersbaugh (1 shared paper)Ganesh P. Rauniyar (2 shared papers)James W. Dunn (1 shared paper)
- Journals
- Journal of Consumer Affairs (10 papers)Journal of Marketing (4 papers)Journal of Marriage and the Family (2 papers)American Journal of Agricultural Economics (1 paper)Journal of Social Issues (1 paper)
- Partner nations
- United States
In The Last Decade
Robert O. Herrmann
36 papers receiving 705 citations
Peers
Comparison fields: 5 of 104
- Marketing 364
- Tourism, Leisure and Hospitality Management 34
- Organizational Behavior and Human Resource Management 175
- Business and International Management 12
- Information Systems and Management 42
Countries citing papers authored by Robert O. Herrmann
This map shows the geographic impact of Robert O. Herrmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert O. Herrmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert O. Herrmann more than expected).
Fields of papers citing papers by Robert O. Herrmann
This network shows the impact of papers produced by Robert O. Herrmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert O. Herrmann. The network helps show where Robert O. Herrmann may publish in the future.
Co-authors
The 6 scholars most cited alongside Robert O. Herrmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1975 | 158 | |
| 2 | 1968 | 101 | |
| 3 | 1986 | 71 | |
| 4 | 1968 | 65 | |
| 5 | 1993 | 47 | |
| 6 | 1994 | 43 | |
| 7 | The tactics of consumer resistance: Group action and marketplace exit | 1993 | 40 |
| 8 | 1994 | 35 | |
| 9 | 1997 | 32 | |
| 10 | 1970 | 29 | |
| 11 | 1984 | 28 | |
| 12 | The Food Consumer | 1987 | 24 |
| 13 | 1975 | 22 | |
| 14 | 1970 | 21 | |
| 15 | 1995 | 19 | |
| 16 | 1990 | 18 | |
| 17 | 1994 | 18 | |
| 18 | 1998 | 8 | |
| 19 | 2000 | 7 | |
| 20 | 1976 | 7 |
About Robert O. Herrmann
Robert O. Herrmann is a scholar working on Marketing, Plant Science, Economics and Econometrics, Food Science and Sociology and Political Science, having authored 41 papers that have together received 847 indexed citations. Recurring topics across this work include Organic Food and Agriculture (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Economics of Agriculture and Food Markets (5 papers), Fashion and Cultural Textiles (3 papers), Consumer Retail Behavior Studies (3 papers), Food Safety and Hygiene (3 papers), Consumer Attitudes and Food Labeling (3 papers) and Behavioral Health and Interventions (2 papers). The work is most often cited by research in Marketing (364 citations), Tourism, Leisure and Hospitality Management (34 citations), Organizational Behavior and Human Resource Management (175 citations), Business and International Management (12 citations) and Information Systems and Management (42 citations). Robert O. Herrmann has collaborated with scholars based in United States. Frequent co-authors include Rex H. Warland, Lawrence Feick, Gregory D. Hanson, David L. Mothersbaugh, Ganesh P. Rauniyar and James W. Dunn. Their work appears in journals such as Journal of Consumer Affairs, Journal of Marketing, Journal of Marriage and the Family, American Journal of Agricultural Economics and Journal of Social Issues.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.