Rishika Rishika
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 7
-
- Consumer Market Behavior and Pricing 3
- Consumer Behavior in Brand Consumption and Identification 2
- Co-authors
- Ramkumar Janakiraman (8 shared papers)Ram Bezawada (3 shared papers)P.K. Kannan (3 shared papers)Ashish Kumar (2 shared papers)Joon Ho Lim (2 shared papers)Jui Ramaprasad (1 shared paper)Byungjoon Yoo (1 shared paper)Mark B. Houston (1 shared paper)
- Journals
- Journal of Marketing (5 papers)Management Science (1 paper)Information Systems Research (1 paper)Journal of Consumer Research (1 paper)Journal of the Academy of Marketing Science (1 paper)
- Partner nations
- United StatesCanadaSwitzerland
In The Last Decade
Rishika Rishika
12 papers receiving 1.9k citations
Rishika Rishika's Hit Papers
Peers
Comparison fields: 5 of 77
- Marketing 917
- Information Systems and Management 591
- Communication 280
- Sociology and Political Science 1.6k
- Organizational Behavior and Human Resource Management 298
Countries citing papers authored by Rishika Rishika
This map shows the geographic impact of Rishika Rishika's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rishika Rishika with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rishika Rishika more than expected).
Fields of papers citing papers by Rishika Rishika
This network shows the impact of papers produced by Rishika Rishika. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rishika Rishika. The network helps show where Rishika Rishika may publish in the future.
Co-authors
The 15 scholars most cited alongside Rishika Rishika, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior Hit paper breakdown → | 2015 | 726 |
| 2 | The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation Hit paper breakdown → | 2012 | 446 |
| 3 | From social to sale: The effects of firm-generated content in social media on customer behavior Hit paper breakdown → | 2016 | 407 |
| 4 | 2017 | 160 | |
| 5 | 2017 | 102 | |
| 6 | 2019 | 67 | |
| 7 | 2020 | 39 | |
| 8 | 2022 | 23 | |
| 9 | 2021 | 8 | |
| 10 | 2024 | 4 | |
| 11 | 2018 | 3 | |
| 12 | 2015 | 1 |
About Rishika Rishika
Rishika Rishika is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Communication and Public Health, Environmental and Occupational Health, having authored 12 papers that have together received 2.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Customer Service Quality and Loyalty (2 papers), Social Media and Politics (2 papers), Consumer Attitudes and Food Labeling (2 papers) and Spam and Phishing Detection (1 paper). The work is most often cited by research in Marketing (917 citations), Information Systems and Management (591 citations), Communication (280 citations), Sociology and Political Science (1.6k citations) and Organizational Behavior and Human Resource Management (298 citations). Rishika Rishika has collaborated with scholars based in United States, Canada and Switzerland. Frequent co-authors include Ramkumar Janakiraman, Ram Bezawada, P.K. Kannan, Ashish Kumar, Joon Ho Lim, Jui Ramaprasad, Byungjoon Yoo, Mark B. Houston, Blanca Hernández Ortega and Michael A. Stanko. Their work appears in journals such as Journal of Marketing, Management Science, Information Systems Research, Journal of Consumer Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.