Byungjoon Yoo

43 papers and 474 indexed citations i.

About

Byungjoon Yoo is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Byungjoon Yoo has authored 43 papers receiving a total of 474 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 17 papers in Strategy and Management and 14 papers in Sociology and Political Science. Recurrent topics in Byungjoon Yoo’s work include Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (10 papers). Byungjoon Yoo is often cited by papers focused on Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (10 papers). Byungjoon Yoo collaborates with scholars based in South Korea, United States and Hong Kong. Byungjoon Yoo's co-authors include Vidyanand Choudhary, Tridas Mukhopadhyay, Kar Yan Tam, Wendy Hui, Ramkumar Janakiraman, Rishika Rishika, Mark B. Houston, Moonkyoung Jang, Seongmin Jeon and Robert J. Kauffman and has published in prestigious journals such as Journal of Marketing, Management Science and Sustainability.

In The Last Decade

Co-authorship network of co-authors of Byungjoon Yoo i

Fields of papers citing papers by Byungjoon Yoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Byungjoon Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byungjoon Yoo. The network helps show where Byungjoon Yoo may publish in the future.

Countries citing papers authored by Byungjoon Yoo

Since Specialization
Citations

This map shows the geographic impact of Byungjoon Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byungjoon Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byungjoon Yoo more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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