Raphael Odoom
Impact in
-
- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 13
-
- International Business and FDI 6
- Corporate Identity and Reputation 5
- Co-authors
- Thomas Anning‐Dorson (5 shared papers)George Acheampong (3 shared papers)John Paul Kosiba (6 shared papers)Bedman Narteh (6 shared papers)Richard Boateng (2 shared papers)Henry Boateng (3 shared papers)Emmanuel Awuni Kolog (1 shared paper)Ernest Yaw Tweneboah‐Koduah (8 shared papers)
- Journals
- Journal of Product & Brand Management (4 papers)Journal of Brand Management (2 papers)Management Research Review (2 papers)Journal of African Business (2 papers)International Journal of Contemporary Hospitality Management (1 paper)
- Partner nations
- GhanaSouth AfricaAustralia
In The Last Decade
Raphael Odoom
44 papers receiving 860 citations
Peers
Comparison fields: 5 of 68
- Information Systems and Management 246
- Marketing 285
- Business and International Management 53
- Organizational Behavior and Human Resource Management 203
- Management of Technology and Innovation 99
Countries citing papers authored by Raphael Odoom
This map shows the geographic impact of Raphael Odoom's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raphael Odoom with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raphael Odoom more than expected).
Fields of papers citing papers by Raphael Odoom
This network shows the impact of papers produced by Raphael Odoom. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raphael Odoom. The network helps show where Raphael Odoom may publish in the future.
Co-authors
The 22 scholars most cited alongside Raphael Odoom, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 50 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 208 | |
| 2 | 2018 | 75 | |
| 3 | 2019 | 67 | |
| 4 | 2020 | 57 | |
| 5 | 2020 | 49 | |
| 6 | 2022 | 38 | |
| 7 | 2015 | 36 | |
| 8 | 2016 | 32 | |
| 9 | 2019 | 28 | |
| 10 | 2017 | 28 | |
| 11 | 2017 | 27 | |
| 12 | 2016 | 26 | |
| 13 | 2012 | 26 | |
| 14 | 2017 | 22 | |
| 15 | 2017 | 21 | |
| 16 | 2019 | 21 | |
| 17 | 2017 | 18 | |
| 18 | 2018 | 16 | |
| 19 | 2023 | 16 | |
| 20 | 2017 | 12 |
About Raphael Odoom
Raphael Odoom is a scholar working on Marketing, Strategy and Management, Business and International Management, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 50 papers that have together received 913 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (11 papers), Innovation and Socioeconomic Development (8 papers), Technology Adoption and User Behaviour (8 papers), Entrepreneurship Studies and Influences (7 papers), International Business and FDI (6 papers) and Corporate Identity and Reputation (5 papers). The work is most often cited by research in Information Systems and Management (246 citations), Marketing (285 citations), Business and International Management (53 citations), Organizational Behavior and Human Resource Management (203 citations) and Management of Technology and Innovation (99 citations). Raphael Odoom has collaborated with scholars based in Ghana, South Africa and Australia. Frequent co-authors include Thomas Anning‐Dorson, George Acheampong, John Paul Kosiba, Bedman Narteh, Richard Boateng, Henry Boateng, Emmanuel Awuni Kolog, Ernest Yaw Tweneboah‐Koduah, Kojo Kakra Twum and Robert Ebo Hinson. Their work appears in journals such as Journal of Product & Brand Management, Journal of Brand Management, Management Research Review, Journal of African Business and International Journal of Contemporary Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.