Patrick Vyncke
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Communication top 5%
- Public Relations and Crisis Communication
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 7
-
- Corporate Identity and Reputation 2
- Co-authors
- An‐Sofie Claeys (2 shared papers)Veroline Cauberghe (2 shared papers)Liselot Hudders (4 shared papers)Mario Pandelaere (1 shared paper)Charlotte De Backer (4 shared papers)Maryanne L. Fisher (2 shared papers)Dimitri Schuurman (1 shared paper)Lieven De Marez (1 shared paper)
- Journals
- Evolutionary Psychology (2 papers)Public Relations Review (1 paper)Human Nature (1 paper)European Journal of Communication (1 paper)International Journal of Market Research (1 paper)
- Partner nations
- BelgiumCanadaUnited Kingdom
In The Last Decade
Patrick Vyncke
16 papers receiving 571 citations
Peers
Comparison fields: 5 of 89
- Marketing 229
- Communication 167
- Tourism, Leisure and Hospitality Management 17
- Information Systems and Management 65
- Sociology and Political Science 321
Countries citing papers authored by Patrick Vyncke
This map shows the geographic impact of Patrick Vyncke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick Vyncke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick Vyncke more than expected).
Fields of papers citing papers by Patrick Vyncke
This network shows the impact of papers produced by Patrick Vyncke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick Vyncke. The network helps show where Patrick Vyncke may publish in the future.
Co-authors
The 20 scholars most cited alongside Patrick Vyncke, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 184 | |
| 2 | 2002 | 166 | |
| 3 | 2013 | 83 | |
| 4 | 2007 | 59 | |
| 5 | 2014 | 58 | |
| 6 | 2007 | 40 | |
| 7 | 1996 | 15 | |
| 8 | 2017 | 8 | |
| 9 | 2010 | 5 | |
| 10 | Strategic Corporate Communication | 2000 | 3 |
| 11 | The rival wears prada: female luxury consumption as an intrasexual competition strategy | 2014 | 2 |
| 12 | Let's face the truth : the importance of faces as advertising cues | 2011 | 2 |
| 13 | Changing roles, changing preferences?: the dual impact of gender identity on primary affective reactions to sex-specific advertising stimuli | 2005 | 1 |
| 14 | Maslow revisited: towards a new motivation inventory based on evolutionary psychology | 2003 | 1 |
| 15 | How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control | 2010 | 1 |
| 16 | Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness | 2009 | 1 |
| 17 | 2013 | 1 | |
| 18 | Decoding the ad : how advertising taps into your heart and mind | 2008 | 0 |
About Patrick Vyncke
Patrick Vyncke is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 18 papers that have together received 630 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (3 papers), Media Influence and Health (3 papers), Media, Gender, and Advertising (3 papers), Corporate Identity and Reputation (2 papers), Public Relations and Crisis Communication (2 papers), Marriage and Sexual Relationships (1 paper) and Gender, Feminism, and Media (1 paper). The work is most often cited by research in Marketing (229 citations), Communication (167 citations), Tourism, Leisure and Hospitality Management (17 citations), Information Systems and Management (65 citations) and Sociology and Political Science (321 citations). Patrick Vyncke has collaborated with scholars based in Belgium, Canada and United Kingdom. Frequent co-authors include An‐Sofie Claeys, Veroline Cauberghe, Liselot Hudders, Mario Pandelaere, Charlotte De Backer, Maryanne L. Fisher, Dimitri Schuurman, Lieven De Marez, Katrien De Moor and Johan Braeckman. Their work appears in journals such as Evolutionary Psychology, Public Relations Review, Human Nature, European Journal of Communication and International Journal of Market Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.