Hye Jin Yoon

About

Hye Jin Yoon is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Hye Jin Yoon has authored 51 papers receiving a total of 781 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 22 papers in Sociology and Political Science and 19 papers in Literature and Literary Theory. Recurrent topics in Hye Jin Yoon’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (15 papers). Hye Jin Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (15 papers). Hye Jin Yoon collaborates with scholars based in United States, South Korea and Croatia. Hye Jin Yoon's co-authors include Spencer F. Tinkham, Nicole O’Donnell, Jooyoung Kim, Carrie La Ferle, Yoon-Joo Lee, Jeong Yeob Han, Yan Huang, Sun Young Lee, David H. Gustafson and Jung-Hyun Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Hye Jin Yoon i

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Fields of papers citing papers by Hye Jin Yoon

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hye Jin Yoon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hye Jin Yoon may publish in the future.

Countries citing papers authored by Hye Jin Yoon

Since Specialization

Citations

This map shows the geographic impact of Hye Jin Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hye Jin Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hye Jin Yoon more than expected).

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