Ofrit Kol
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Generational Differences and Trends
Papers in
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- Digital Marketing and Social Media 11
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- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 2
- Sharing Economy and Platforms 1
- Co-authors
- Sabina Lissitsa (3 shared papers)Shalom Levy (13 shared papers)Yaniv Gvili (1 shared paper)Azi Lev‐On (1 shared paper)Israel D. Nebenzahl (1 shared paper)
In The Last Decade
Ofrit Kol
16 papers receiving 620 citations
Ofrit Kol's Hit Papers
Peers
Comparison fields: 5 of 75
- Marketing 337
- Life-span and Life-course Studies 28
- Information Systems and Management 186
- Sociology and Political Science 375
- Organizational Behavior and Human Resource Management 77
Countries citing papers authored by Ofrit Kol
This map shows the geographic impact of Ofrit Kol's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ofrit Kol with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ofrit Kol more than expected).
Fields of papers citing papers by Ofrit Kol
This network shows the impact of papers produced by Ofrit Kol. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ofrit Kol. The network helps show where Ofrit Kol may publish in the future.
Co-authors
The 5 scholars most cited alongside Ofrit Kol, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Generation X vs. Generation Y – A decade of online shopping Hit paper breakdown → | 2016 | 364 |
| 2 | 2019 | 110 | |
| 3 | 2021 | 30 | |
| 4 | 2021 | 29 | |
| 5 | The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants Hit paper breakdown → | 2025 | 28 |
| 6 | 2019 | 20 | |
| 7 | 2023 | 15 | |
| 8 | 2021 | 13 | |
| 9 | 2022 | 9 | |
| 10 | 2022 | 8 | |
| 11 | 2023 | 7 | |
| 12 | 2022 | 5 | |
| 13 | 2024 | 4 | |
| 14 | 2021 | 3 | |
| 15 | 2024 | 2 | |
| 16 | 2024 | 1 |
About Ofrit Kol
Ofrit Kol is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Economics and Econometrics and Health, having authored 16 papers that have together received 648 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Technology Adoption and User Behaviour (6 papers), COVID-19 Pandemic Impacts (3 papers), Vaccine Coverage and Hesitancy (2 papers), Customer Service Quality and Loyalty (2 papers), Consumer Retail Behavior Studies (2 papers) and Sharing Economy and Platforms (1 paper). The work is most often cited by research in Marketing (337 citations), Life-span and Life-course Studies (28 citations), Information Systems and Management (186 citations), Sociology and Political Science (375 citations) and Organizational Behavior and Human Resource Management (77 citations). Ofrit Kol has collaborated with scholars based in Israel and Spain. Frequent co-authors include Sabina Lissitsa, Shalom Levy, Yaniv Gvili, Azi Lev‐On and Israel D. Nebenzahl. Their work appears in journals such as Journal of Retailing and Consumer Services, Electronic Commerce Research, European J of International Management, British Food Journal and Education and Information Technologies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.