Norman Au

41 papers and 2.5k indexed citations i.

About

Norman Au is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Norman Au has authored 41 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 16 papers in Marketing and 13 papers in Information Systems and Management. Recurrent topics in Norman Au’s work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au collaborates with scholars based in Hong Kong, China and Australia. Norman Au's co-authors include Rob Law, Julian K. Ayeh, Vincent Wing Sun Tung, T.C.E. Cheng, Eric W.T. Ngai, Andy Lee, Erdoğan H. Ekiz, Dimitrios Buhalis, Daniel Leung and Furu Wei and has published in prestigious journals such as MIS Quarterly, Tourism Management and Annals of Tourism Research.

In The Last Decade

Co-authorship network of co-authors of Norman Au i

Fields of papers citing papers by Norman Au

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norman Au. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norman Au. The network helps show where Norman Au may publish in the future.

Countries citing papers authored by Norman Au

Since Specialization
Citations

This map shows the geographic impact of Norman Au's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman Au with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman Au more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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