Norman Au
Impact in
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- Wine Industry and Tourism
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 23
- Diverse Aspects of Tourism Research 8
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 7
- Sharing Economy and Platforms 5
- Co-authors
- Rob Law (23 shared papers)Julian K. Ayeh (3 shared papers)Vincent Wing Sun Tung (1 shared paper)T.C.E. Cheng (3 shared papers)Eric W.T. Ngai (1 shared paper)Erdoğan H. Ekiz (4 shared papers)Andy Lee (4 shared papers)Dimitrios Buhalis (1 shared paper)
In The Last Decade
Norman Au
44 papers receiving 2.8k citations
Norman Au's Hit Papers
Peers
Comparison fields: 5 of 104
- Tourism, Leisure and Hospitality Management 203
- Information Systems and Management 833
- Marketing 903
- Organizational Behavior and Human Resource Management 563
- Sociology and Political Science 2.0k
Countries citing papers authored by Norman Au
This map shows the geographic impact of Norman Au's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman Au with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman Au more than expected).
Fields of papers citing papers by Norman Au
This network shows the impact of papers produced by Norman Au. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norman Au. The network helps show where Norman Au may publish in the future.
Co-authors
The 25 scholars most cited alongside Norman Au, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content Hit paper breakdown → | 2013 | 566 |
| 2 | Predicting the intention to use consumer-generated media for travel planning Hit paper breakdown → | 2012 | 412 |
| 3 | Exploring customer experiences with robotics in hospitality Hit paper breakdown → | 2018 | 348 |
| 4 | 2008 | 265 | |
| 5 | 1999 | 244 | |
| 6 | 2002 | 156 | |
| 7 | 2010 | 138 | |
| 8 | 2000 | 116 | |
| 9 | 2002 | 115 | |
| 10 | 2012 | 75 | |
| 11 | 2014 | 73 | |
| 12 | 2016 | 67 | |
| 13 | 2019 | 56 | |
| 14 | 2011 | 49 | |
| 15 | 2000 | 39 | |
| 16 | 2014 | 31 | |
| 17 | 2012 | 19 | |
| 18 | 1998 | 18 | |
| 19 | 2016 | 14 | |
| 20 | 1998 | 14 |
About Norman Au
Norman Au is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management, having authored 47 papers that have together received 3.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (14 papers), Customer Service Quality and Loyalty (10 papers), Diverse Aspects of Tourism Research (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Hospitality and Tourism Education (5 papers), Sharing Economy and Platforms (5 papers) and Rough Sets and Fuzzy Logic (4 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (203 citations), Information Systems and Management (833 citations), Marketing (903 citations), Organizational Behavior and Human Resource Management (563 citations) and Sociology and Political Science (2.0k citations). Norman Au has collaborated with scholars based in Hong Kong, China and Australia. Frequent co-authors include Rob Law, Julian K. Ayeh, Vincent Wing Sun Tung, T.C.E. Cheng, Eric W.T. Ngai, Erdoğan H. Ekiz, Andy Lee, Dimitrios Buhalis, Furu Wei and Weiwei Cui. Their work appears in journals such as Asia Pacific Journal of Tourism Research, Journal of Travel & Tourism Marketing, Tourism Management, Journal of Travel Research and Tourism Recreation Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.