Nicole Cunningham
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 6
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- Digital Marketing and Social Media 8
- Co-authors
- Matthew S. Eastin (3 shared papers)Daniël J. Petzer (2 shared papers)Wendy Macias (1 shared paper)Mina Lee (1 shared paper)Vincent Cicchirillo (1 shared paper)Mornay Roberts-Lombard (3 shared papers)Adeyemi Ayotunde Adeyanju (1 shared paper)Janet Adeyinka Adebo (1 shared paper)
- Journals
- Communication & Sport (1 paper)Journal of Consumer Behaviour (1 paper)European Business Review (1 paper)Computers in Human Behavior (1 paper)Health Communication (1 paper)
- Partner nations
- South AfricaUnited StatesSouth Korea
In The Last Decade
Nicole Cunningham
13 papers receiving 414 citations
Peers
Comparison fields: 5 of 64
- Information Systems and Management 169
- Marketing 139
- Applied Psychology 42
- Sociology and Political Science 257
- Human-Computer Interaction 32
Countries citing papers authored by Nicole Cunningham
This map shows the geographic impact of Nicole Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nicole Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nicole Cunningham more than expected).
Fields of papers citing papers by Nicole Cunningham
This network shows the impact of papers produced by Nicole Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nicole Cunningham. The network helps show where Nicole Cunningham may publish in the future.
Co-authors
The 8 scholars most cited alongside Nicole Cunningham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 234 | |
| 2 | 2015 | 74 | |
| 3 | 2015 | 58 | |
| 4 | 2017 | 22 | |
| 5 | 2021 | 18 | |
| 6 | 2021 | 10 | |
| 7 | 2019 | 7 | |
| 8 | 2023 | 4 | |
| 9 | 2023 | 3 | |
| 10 | 2014 | 2 | |
| 11 | 2025 | 1 | |
| 12 | 2025 | 1 | |
| 13 | 2023 | 1 | |
| 14 | 2024 | 0 | |
| 15 | 2026 | 0 |
About Nicole Cunningham
Nicole Cunningham is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Literature and Literary Theory and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 435 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers), Technology Adoption and User Behaviour (4 papers), Media Influence and Health (2 papers), Customer Service Quality and Loyalty (2 papers), Behavioral Health and Interventions (1 paper) and Mobile Health and mHealth Applications (1 paper). The work is most often cited by research in Information Systems and Management (169 citations), Marketing (139 citations), Applied Psychology (42 citations), Sociology and Political Science (257 citations) and Human-Computer Interaction (32 citations). Nicole Cunningham has collaborated with scholars based in South Africa, United States and South Korea. Frequent co-authors include Matthew S. Eastin, Daniël J. Petzer, Wendy Macias, Mina Lee, Vincent Cicchirillo, Mornay Roberts-Lombard, Adeyemi Ayotunde Adeyanju and Janet Adeyinka Adebo. Their work appears in journals such as Communication & Sport, Journal of Consumer Behaviour, European Business Review, Computers in Human Behavior and Health Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.