Wendy Macias

22 papers and 649 indexed citations i.

About

Wendy Macias is a scholar working on Sociology and Political Science, Marketing and Pharmacology. According to data from OpenAlex, Wendy Macias has authored 22 papers receiving a total of 649 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Pharmacology. Recurrent topics in Wendy Macias’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical industry and healthcare (5 papers). Wendy Macias collaborates with scholars based in United States and South Korea. Wendy Macias's co-authors include Sally J. McMillan, Karen Hilyard, Vicki S. Freimuth, Kartik Pashupati, Mariko Morimoto, Leonard N. Reid, Tae Hyun Baek, Hojoon Choi, Mina Lee and Nicole Cunningham and has published in prestigious journals such as Journal of Advertising, Journal of Computer-Mediated Communication and Information Communication & Society.

In The Last Decade

Co-authorship network of co-authors of Wendy Macias i

Fields of papers citing papers by Wendy Macias

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wendy Macias. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wendy Macias. The network helps show where Wendy Macias may publish in the future.

Countries citing papers authored by Wendy Macias

Since Specialization
Citations

This map shows the geographic impact of Wendy Macias's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Macias with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Macias more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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