Eun Sook Kwon

11 papers and 299 indexed citations i.

Eun Sook Kwon has authored 11 papers that have received a total of 299 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Impact of Technology on Adolescents (4 papers). Eun Sook Kwon is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Impact of Technology on Adolescents (4 papers) and collaborates with scholars based in United States, South Korea and Australia. Eun Sook Kwon's co-authors include Leonard N. Reid, Joe Phua, Gergely Nyilasy, Jooyoung Kim and Eunice Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.