Mona Sinha
Impact in
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- Innovation and Socioeconomic Development
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
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- Innovation and Socioeconomic Development 3
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- Environmental Sustainability in Business 1
- Co-authors
- Jagdish N. Sheth (3 shared papers)Reshma H. Shah (1 shared paper)Shiva Nandan (1 shared paper)V. Kasturi Rangan (1 shared paper)Jomon Aliyas Paul (1 shared paper)Julie Guidry Moulard (1 shared paper)Justin Daniel Cochran (1 shared paper)
- Journals
- Decision Sciences Journal of Innovative Education (1 paper)Journal of Consumer Behaviour (1 paper)Industrial Marketing Management (1 paper)Journal of Business Research (1 paper)International Journal of Bank Marketing (1 paper)
- Partner nations
- United StatesIndia
In The Last Decade
Mona Sinha
11 papers receiving 329 citations
Peers
Comparison fields: 5 of 49
- Business and International Management 63
- Marketing 157
- Information Systems and Management 89
- Strategy and Management 113
- Organizational Behavior and Human Resource Management 71
Countries citing papers authored by Mona Sinha
This map shows the geographic impact of Mona Sinha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mona Sinha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mona Sinha more than expected).
Fields of papers citing papers by Mona Sinha
This network shows the impact of papers produced by Mona Sinha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mona Sinha. The network helps show where Mona Sinha may publish in the future.
Co-authors
The 7 scholars most cited alongside Mona Sinha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 112 | |
| 2 | 2018 | 99 | |
| 3 | 2017 | 93 | |
| 4 | Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth | 2016 | 13 |
| 5 | 2019 | 10 | |
| 6 | Hindustan Unilever’s ‘Pureit’ Water Purifier | 2011 | 6 |
| 7 | 2022 | 4 | |
| 8 | 2023 | 2 | |
| 9 | 2015 | 2 | |
| 10 | 2015 | 2 | |
| 11 | 2019 | 1 |
About Mona Sinha
Mona Sinha is a scholar working on Business and International Management, Marketing, Organizational Behavior and Human Resource Management, Economics and Econometrics and Strategy and Management, having authored 11 papers that have together received 344 indexed citations. Recurring topics across this work include Innovation and Socioeconomic Development (3 papers), Indian Economic and Social Development (2 papers), Privacy, Security, and Data Protection (2 papers), Innovative Teaching Methods (1 paper), Social and Economic Development in India (1 paper), Environmental Sustainability in Business (1 paper), Agricultural Economics and Practices (1 paper) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Business and International Management (63 citations), Marketing (157 citations), Information Systems and Management (89 citations), Strategy and Management (113 citations) and Organizational Behavior and Human Resource Management (71 citations). Mona Sinha has collaborated with scholars based in United States and India. Frequent co-authors include Jagdish N. Sheth, Reshma H. Shah, Shiva Nandan, V. Kasturi Rangan, Jomon Aliyas Paul, Julie Guidry Moulard and Justin Daniel Cochran. Their work appears in journals such as Decision Sciences Journal of Innovative Education, Journal of Consumer Behaviour, Industrial Marketing Management, Journal of Business Research and International Journal of Bank Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.