Mona Sinha
Impact in
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- Innovation and Socioeconomic Development
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
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- Privacy, Security, and Data Protection 2
- Co-authors
- Jagdish N. Sheth (3 shared papers)V. Kasturi Rangan (1 shared paper)Shiva Nandan (1 shared paper)Reshma Shah (1 shared paper)Justin Cochran (1 shared paper)Julie Guidry Moulard (1 shared paper)Jomon Aliyas Paul (1 shared paper)
- Journals
- Decision Sciences Journal of Innovative Education (1 paper)Journal of Consumer Behaviour (1 paper)Industrial Marketing Management (1 paper)Journal of Business Research (1 paper)International Journal of Bank Marketing (1 paper)
- Partner nations
- United StatesIndia
In The Last Decade
Mona Sinha
8 papers receiving 289 citations
Peers
Comparison fields: 5 of 48
- Business and International Management 58
- Marketing 138
- Information Systems and Management 80
- Strategy and Management 103
- Organizational Behavior and Human Resource Management 65
Countries citing papers authored by Mona Sinha
This map shows the geographic impact of Mona Sinha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mona Sinha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mona Sinha more than expected).
Fields of papers citing papers by Mona Sinha
This network shows the impact of papers produced by Mona Sinha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mona Sinha. The network helps show where Mona Sinha may publish in the future.
Co-authors
The 7 scholars most cited alongside Mona Sinha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 103 | |
| 2 | 2018 | 88 | |
| 3 | 2017 | 82 | |
| 4 | Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth | 2016 | 8 |
| 5 | 2019 | 8 | |
| 6 | Hindustan Unilever’s ‘Pureit’ Water Purifier | 2011 | 7 |
| 7 | 2022 | 3 | |
| 8 | 2023 | 2 | |
| 9 | 2019 | 0 |
About Mona Sinha
Mona Sinha is a scholar working on Sociology and Political Science, Strategy and Management, Marketing, Business and International Management and Economics and Econometrics, having authored 9 papers that have together received 301 indexed citations. Recurring topics across this work include Innovation and Socioeconomic Development (2 papers), Indian Economic and Social Development (2 papers), Privacy, Security, and Data Protection (2 papers), Innovation Diffusion and Forecasting (1 paper), Customer Service Quality and Loyalty (1 paper), Technology Adoption and User Behaviour (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper) and Innovative Teaching Methods (1 paper). The work is most often cited by research in Business and International Management (58 citations), Marketing (138 citations), Information Systems and Management (80 citations), Strategy and Management (103 citations) and Organizational Behavior and Human Resource Management (65 citations). Mona Sinha has collaborated with scholars based in United States and India. Frequent co-authors include Jagdish N. Sheth, V. Kasturi Rangan, Shiva Nandan, Reshma Shah, Justin Cochran, Julie Guidry Moulard and Jomon Aliyas Paul. Their work appears in journals such as Decision Sciences Journal of Innovative Education, Journal of Consumer Behaviour, Industrial Marketing Management, Journal of Business Research and International Journal of Bank Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.