Mogens Bjerre
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 4
- Marketing and Advertising Strategies 2
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- Business Strategy and Innovation 3
- Global Trade and Competitiveness 3
- Business Strategies and Innovation 2
- Co-authors
- Charlotte F. Knudtzen (7 shared papers)Tilde Heding (7 shared papers)Jesper Aastrup (3 shared papers)David Bruce Grant (2 shared papers)Herbert W. Kotzab (3 shared papers)Marcus Schmidt (1 shared paper)Niels Kornum (5 shared papers)Christoph Teller (1 shared paper)
- Journals
- International Journal of Retail & Distribution Management (1 paper)International Journal of Advertising (1 paper)The International Review of Retail Distribution and Consumer Research (1 paper)International Journal of Business Innovation and Research (1 paper)Edward Elgar Publishing eBooks (2 papers)
- Partner nations
- DenmarkUnited KingdomAustria
In The Last Decade
Mogens Bjerre
26 papers receiving 348 citations
Peers
Comparison fields: 5 of 61
- Marketing 230
- Organizational Behavior and Human Resource Management 116
- Strategy and Management 119
- Tourism, Leisure and Hospitality Management 7
- Management Information Systems 40
Countries citing papers authored by Mogens Bjerre
This map shows the geographic impact of Mogens Bjerre's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mogens Bjerre with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mogens Bjerre more than expected).
Fields of papers citing papers by Mogens Bjerre
This network shows the impact of papers produced by Mogens Bjerre. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mogens Bjerre. The network helps show where Mogens Bjerre may publish in the future.
Co-authors
The 13 scholars most cited alongside Mogens Bjerre, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Brand Management: Research, Theory and Practice | 2009 | 148 |
| 2 | 2008 | 73 | |
| 3 | 2002 | 45 | |
| 4 | 2007 | 27 | |
| 5 | 2008 | 22 | |
| 6 | 2003 | 17 | |
| 7 | 2020 | 11 | |
| 8 | Retailing in a SCM-Perspective | 2005 | 10 |
| 9 | 2015 | 8 | |
| 10 | Grocery E-commerce: Consumer Behaviour and Business Strategies | 2005 | 6 |
| 11 | 2009 | 5 | |
| 12 | 2009 | 5 | |
| 13 | 2010 | 4 | |
| 14 | 2020 | 3 | |
| 15 | The Relationship Marketer: Rethinking Strategic Relationship Marketing | 2009 | 2 |
| 16 | E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark | 2003 | 2 |
| 17 | 2005 | 2 | |
| 18 | 2007 | 2 | |
| 19 | Circulars: a conceptual framework | 2001 | 2 |
| 20 | 2020 | 1 |
About Mogens Bjerre
Mogens Bjerre is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management Information Systems and Economics and Econometrics, having authored 30 papers that have together received 402 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Business Strategy and Innovation (3 papers), Global Trade and Competitiveness (3 papers), Outsourcing and Supply Chain Management (2 papers), Marketing and Advertising Strategies (2 papers), Business Strategies and Innovation (2 papers) and Merger and Competition Analysis (1 paper). The work is most often cited by research in Marketing (230 citations), Organizational Behavior and Human Resource Management (116 citations), Strategy and Management (119 citations), Tourism, Leisure and Hospitality Management (7 citations) and Management Information Systems (40 citations). Mogens Bjerre has collaborated with scholars based in Denmark, United Kingdom and Austria. Frequent co-authors include Charlotte F. Knudtzen, Tilde Heding, Jesper Aastrup, David Bruce Grant, Herbert W. Kotzab, Marcus Schmidt, Niels Kornum, Christoph Teller, Marcus Schmidt and Susanne Friese. Their work appears in journals such as International Journal of Retail & Distribution Management, International Journal of Advertising, The International Review of Retail Distribution and Consumer Research, International Journal of Business Innovation and Research and Edward Elgar Publishing eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.