Michael Callow

410 citations
19 papers · 301 · h-index 10

Impact in

  • Marketing top 10%
    • Consumer Behavior in Brand Consumption and Identification
    • Knowledge Management and Sharing

Papers in

    • Consumer Behavior in Brand Consumption and Identification 9
    • Consumer Market Behavior and Pricing 3
    • Consumer Retail Behavior Studies 2
    • Digital Marketing and Social Media 3

Michael Callow

16 papers receiving 276 citations

Peers

Michael Callow
Comparison fields: 5 of 78
  • Marketing 89
  • Communication 44
  • Health 43
  • Social Psychology 90
  • Modeling and Simulation 17
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Citations per year

Countries citing papers authored by Michael Callow

Since Specialization
Citations

This map shows the geographic impact of Michael Callow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Callow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Callow more than expected).

Fields of papers citing papers by Michael Callow

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Callow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Callow. The network helps show where Michael Callow may publish in the future.

Co-authors

The 10 scholars most cited alongside Michael Callow, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Michael Callow Line = papers co-authored together Michael Callow links everyone, so they are left out of the graph.

All Works

19 of 19 papers shown
#Work
1 201554
2 200444
3 202039
4 201533
5 200224
6 202123
7 200421
8 200420
9 200515
10 200312
11
A Visual Esperanto? the Pictorial Metaphor in Global Advertising
19995
12
The Consumer Versus the Judge: an Empirical Comparison of Approaches to Content Analysis in Cross-Cultural Advertising Research
20034
13
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
20023
14
Contextual Communication Styles and Their Effect on Visual Imagery in Print Advertising: a Cross-Cultural Study
20011
15
Content Analysis in Cross-Cultural Advertising Research: Limitations and Recommendations
19991
16
Depicting Romantic Couples in Advertising: the Roles of Gender and Race on Audience Perceptions
20051
17
Measuring User Acceptance of and Willingness-to-Pay for CVI Technology
20161
18
The Mediating Role of Motorists' Evaluation of Current Roadway Conditions in Determining Their Willingness to Pay for Future Improvements
20110
19 20040

About Michael Callow

Michael Callow is a scholar working on Marketing, Sociology and Political Science, Gender Studies, Social Psychology and Economics and Econometrics, having authored 19 papers that have together received 301 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Media, Gender, and Advertising (4 papers), Consumer Market Behavior and Pricing (3 papers), Digital Marketing and Social Media (3 papers), Economic and Environmental Valuation (2 papers), Digital Communication and Language (2 papers), Cultural Differences and Values (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (89 citations), Communication (44 citations), Health (43 citations), Social Psychology (90 citations) and Modeling and Simulation (17 citations). Michael Callow has collaborated with scholars based in United States. Frequent co-authors include Leon G. Schiffman, Daniel D. Callow, Dawn Lerman, Charles Anthony Smith, Mary K. Foster, Xingxing Zu, Colin McDonald, Youngjae Lee, David Luna and Charles A. McMellon. Their work appears in journals such as International Journal of Advertising, Journal of Applied Gerontology, European Journal of Marketing, Small Group Research and Journal of Marketing Communications.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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