May Aung
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Food Science top 2%
- Food Safety and Hygiene
- Food Waste Reduction and Sustainability
- Food Supply Chain Traceability
Papers in
- Food Science 10
- Food Safety and Hygiene 8
- Food Supply Chain Traceability 4
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- Consumer Behavior in Brand Consumption and Identification 7
- Co-authors
- Anne Wilcock (9 shared papers)Vinay Kanetkar (3 shared papers)Scott R. Colwell (1 shared paper)Thành Trung Nguyễn (1 shared paper)Roger M. Heeler (1 shared paper)Joseph S. Chen (2 shared papers)Lianxi Zhou (2 shared papers)Brianna Ball (1 shared paper)
In The Last Decade
May Aung
25 papers receiving 751 citations
Peers
Comparison fields: 5 of 99
- Marketing 277
- Food Science 360
- Organizational Behavior and Human Resource Management 171
- Information Systems and Management 102
- Tourism, Leisure and Hospitality Management 20
Countries citing papers authored by May Aung
This map shows the geographic impact of May Aung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by May Aung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites May Aung more than expected).
Fields of papers citing papers by May Aung
This network shows the impact of papers produced by May Aung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by May Aung. The network helps show where May Aung may publish in the future.
Co-authors
The 16 scholars most cited alongside May Aung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 359 | |
| 2 | 2008 | 201 | |
| 3 | 2009 | 37 | |
| 4 | 2004 | 36 | |
| 5 | 2005 | 28 | |
| 6 | 2007 | 24 | |
| 7 | 2014 | 22 | |
| 8 | 2001 | 18 | |
| 9 | 2003 | 18 | |
| 10 | Background Factors Affecting the Implementation of Food Safety Management Systems | 2010 | 17 |
| 11 | 2006 | 14 | |
| 12 | 2000 | 12 | |
| 13 | 2017 | 10 | |
| 14 | 2016 | 9 | |
| 15 | 2004 | 9 | |
| 16 | 2007 | 6 | |
| 17 | 2017 | 4 | |
| 18 | 2010 | 4 | |
| 19 | 2021 | 3 | |
| 20 | Assessing Conspicuous Consumption Behavior in a Multicultural Society: a Mediation Approach of Acculturation Dimensions on Chinese Ethnic Identification | 2005 | 2 |
About May Aung
May Aung is a scholar working on Food Science, Marketing, Strategy and Management, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 27 papers that have together received 839 indexed citations. Recurring topics across this work include Food Safety and Hygiene (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers), Food Supply Chain Traceability (4 papers), Digital Marketing and Social Media (3 papers), Wine Industry and Tourism (3 papers), Quality and Supply Management (2 papers) and Fashion and Cultural Textiles (2 papers). The work is most often cited by research in Marketing (277 citations), Food Science (360 citations), Organizational Behavior and Human Resource Management (171 citations), Information Systems and Management (102 citations) and Tourism, Leisure and Hospitality Management (20 citations). May Aung has collaborated with scholars based in Canada, Indonesia and Malaysia. Frequent co-authors include Anne Wilcock, Vinay Kanetkar, Scott R. Colwell, Thành Trung Nguyễn, Roger M. Heeler, Joseph S. Chen, Lianxi Zhou, Brianna Ball, Xiying Zhang and Lefa Teng. Their work appears in journals such as Management Decision, Journal of Services Marketing, International Journal of Consumer Studies, Journal of Asia Business Studies and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.