Maud Herbert
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Service and Product Innovation
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 6
- Management, Economics, and Public Policy 2
- Sharing Economy and Platforms 2
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- Wine Industry and Tourism 7
- Co-authors
- Hélène Gorge (2 shared papers)Nil Özçağlar–Toulouse (5 shared papers)Isabelle Collin‐Lachaud (4 shared papers)Isabelle Robert (2 shared papers)Amina Béji‐Bécheur (4 shared papers)Tina M. Lowrey (1 shared paper)Agnès Nairn (1 shared paper)Mario Pandelaere (1 shared paper)
- Journals
- Journal of Marketing Management (2 papers)Consumption Markets & Culture (1 paper)Journal of Services Marketing (1 paper)Journal of Macromarketing (1 paper)Journal of Business Research (1 paper)
- Partner nations
- FranceGermanyUnited Kingdom
In The Last Decade
Maud Herbert
19 papers receiving 357 citations
Peers
Comparison fields: 5 of 63
- Marketing 226
- Tourism, Leisure and Hospitality Management 17
- Business and International Management 12
- Applied Psychology 22
- Organizational Behavior and Human Resource Management 45
Countries citing papers authored by Maud Herbert
This map shows the geographic impact of Maud Herbert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maud Herbert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maud Herbert more than expected).
Fields of papers citing papers by Maud Herbert
This network shows the impact of papers produced by Maud Herbert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maud Herbert. The network helps show where Maud Herbert may publish in the future.
Co-authors
The 21 scholars most cited alongside Maud Herbert, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 100 | |
| 2 | 2014 | 79 | |
| 3 | 2017 | 47 | |
| 4 | 2009 | 21 | |
| 5 | 2009 | 21 | |
| 6 | 2018 | 20 | |
| 7 | 2016 | 19 | |
| 8 | 2016 | 18 | |
| 9 | 2011 | 16 | |
| 10 | 2018 | 10 | |
| 11 | 2012 | 8 | |
| 12 | Choosing a country for a holiday -- knowledge versus fantasy. | 1983 | 6 |
| 13 | 2018 | 5 | |
| 14 | 2008 | 5 | |
| 15 | Étudier l'ethnique | 2011 | 3 |
| 16 | 2014 | 2 | |
| 17 | 2018 | 2 | |
| 18 | 2023 | 1 | |
| 19 | 2004 | 1 | |
| 20 | Contribution sémiotique à la recherche en marketing sur les territoires et les identités | 2019 | 0 |
About Maud Herbert
Maud Herbert is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Sociology and Political Science, Computer Networks and Communications and Archeology, having authored 21 papers that have together received 384 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (7 papers), Consumer Retail Behavior Studies (6 papers), Education, sociology, and vocational training (3 papers), Management, Economics, and Public Policy (2 papers), Sharing Economy and Platforms (2 papers), Cultural Insights and Digital Impacts (2 papers) and Cultural Identity and Heritage (2 papers). The work is most often cited by research in Marketing (226 citations), Tourism, Leisure and Hospitality Management (17 citations), Business and International Management (12 citations), Applied Psychology (22 citations) and Organizational Behavior and Human Resource Management (45 citations). Maud Herbert has collaborated with scholars based in France, Germany and United Kingdom. Frequent co-authors include Hélène Gorge, Nil Özçağlar–Toulouse, Isabelle Collin‐Lachaud, Isabelle Robert, Amina Béji‐Bécheur, Tina M. Lowrey, Agnès Nairn, Mario Pandelaere, Liselot Hudders and Adriana Samper. Their work appears in journals such as Journal of Marketing Management, Consumption Markets & Culture, Journal of Services Marketing, Journal of Macromarketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.