Mark D. Groza
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Market Behavior and Pricing 2
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- Digital Marketing and Social Media 5
- Sport and Mega-Event Impacts 3
- Co-authors
- Matthew C. Walker (2 shared papers)Jun Kang (2 shared papers)Thomas G. Brashear (2 shared papers)Joe Cobbs (8 shared papers)Tobias Schaefers (3 shared papers)Stephen W. Pruitt (2 shared papers)Sheranne Fairley (2 shared papers)Kevin Filo (2 shared papers)
- Journals
- Journal of Business Research (4 papers)Industrial Marketing Management (1 paper)International Journal of Advertising (1 paper)The Journal of Marketing Theory and Practice (1 paper)Journal of Global Marketing (1 paper)
- Partner nations
- United StatesChinaDenmark
In The Last Decade
Mark D. Groza
22 papers receiving 998 citations
Peers
Comparison fields: 5 of 71
- Marketing 524
- Organizational Behavior and Human Resource Management 273
- Strategy and Management 389
- Gender Studies 186
- Information Systems and Management 119
Countries citing papers authored by Mark D. Groza
This map shows the geographic impact of Mark D. Groza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark D. Groza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark D. Groza more than expected).
Fields of papers citing papers by Mark D. Groza
This network shows the impact of papers produced by Mark D. Groza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark D. Groza. The network helps show where Mark D. Groza may publish in the future.
Co-authors
The 13 scholars most cited alongside Mark D. Groza, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 392 | |
| 2 | 2012 | 137 | |
| 3 | 2014 | 107 | |
| 4 | 2016 | 68 | |
| 5 | 2015 | 58 | |
| 6 | 2012 | 54 | |
| 7 | 2012 | 42 | |
| 8 | 2010 | 38 | |
| 9 | 2012 | 36 | |
| 10 | 2021 | 26 | |
| 11 | 2015 | 17 | |
| 12 | 2018 | 17 | |
| 13 | 2015 | 16 | |
| 14 | 2020 | 9 | |
| 15 | 2020 | 8 | |
| 16 | 2021 | 6 | |
| 17 | 2013 | 6 | |
| 18 | Managing a sponsored brand The importance of sponsorship portfolio congruence | 2012 | 2 |
| 19 | 2021 | 2 | |
| 20 | 2014 | 2 |
About Mark D. Groza
Mark D. Groza is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Gender Studies, having authored 23 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers), Sports, Gender, and Society (3 papers), Sport and Mega-Event Impacts (3 papers), Consumer Market Behavior and Pricing (2 papers), Management and Marketing Education (2 papers) and Ethics in Business and Education (2 papers). The work is most often cited by research in Marketing (524 citations), Organizational Behavior and Human Resource Management (273 citations), Strategy and Management (389 citations), Gender Studies (186 citations) and Information Systems and Management (119 citations). Mark D. Groza has collaborated with scholars based in United States, China and Denmark. Frequent co-authors include Matthew C. Walker, Jun Kang, Thomas G. Brashear, Joe Cobbs, Tobias Schaefers, Stephen W. Pruitt, Sheranne Fairley, Kevin Filo, Charles B. Ragland and Vijaykumar Krishnan. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management, International Journal of Advertising, The Journal of Marketing Theory and Practice and Journal of Global Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.