Bashar S. Gammoh

28 papers and 656 indexed citations i.

Bashar S. Gammoh has authored 28 papers that have received a total of 656 indexed citations. This includes 23 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Bashar S. Gammoh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States. Bashar S. Gammoh's co-authors include Kevin E. Voss, Michael L. Mallin, Ellen Bolman Pullins, Sam C. Okoroafo and Anthony C. Koh and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Product & Brand Management.