Vijaykumar Krishnan

11 papers and 369 indexed citations i.

Vijaykumar Krishnan has authored 11 papers that have received a total of 369 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Vijaykumar Krishnan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States. Vijaykumar Krishnan's co-authors include Timothy W. Aurand, Ursula Y. Sullivan, Robert M. Peterson, James J. Kellaris and Mihai Niculescu and has published in prestigious journals such as Industrial Marketing Management, Journal of Applied Social Psychology and Journal of Consumer Marketing.