Lucia Malär

About

Lucia Malär is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Lucia Malär has authored 8 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Lucia Malär’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Lucia Malär is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Lucia Malär collaborates with scholars based in Switzerland, United States and Canada. Lucia Malär's co-authors include Wayne D. Hoyer, Harley Krohmer, Bettina Nyffenegger, Florent Girardin and Felicitas Morhart and has published in prestigious journals such as Journal of Marketing, Entrepreneurship Theory and Practice and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Lucia Malär

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Lucia Malär. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Lucia Malär may publish in the future.

Countries citing papers authored by Lucia Malär

Since Specialization

Citations

This map shows the geographic impact of Lucia Malär's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lucia Malär with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lucia Malär more than expected).

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