Jay Yu

About

Jay Yu is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Jay Yu has authored 10 papers receiving a total of 440 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Jay Yu’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Marketing and Advertising Strategies (2 papers). Jay Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Marketing and Advertising Strategies (2 papers). Jay Yu collaborates with scholars based in United States, South Korea and Australia. Jay Yu's co-authors include Jooyoung Kim, Tae Hyun Baek, Brenda J. Cude, Marcus G. Pandy, David C. Ackland, Hye‐Jin Paek, Karen Whitehill King, Henry Du and I‐Wei Chen and has published in prestigious journals such as Journal of Materials Science, Journal of Biomechanics and Appetite.

In The Last Decade

Co-authorship network of co-authors of Jay Yu i

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Fields of papers citing papers by Jay Yu

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Jay Yu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Jay Yu may publish in the future.

Countries citing papers authored by Jay Yu

Since Specialization

Citations

This map shows the geographic impact of Jay Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jay Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jay Yu more than expected).

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