Iris Mohr
Impact in
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- Generational Differences and Trends
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 10
- Environmental Sustainability in Business 4
- Consumer Retail Behavior Studies 3
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- Digital Marketing and Social Media 10
- Misinformation and Its Impacts 2
- Co-authors
- Leonora Fuxman (10 shared papers)Ali B. Mahmoud (10 shared papers)Nicholas Grigoriou (7 shared papers)William D. Reisel (5 shared papers)Dieu Hack‐Polay (4 shared papers)Steven P. Schnaars (1 shared paper)Joan Ball (1 shared paper)Vikas Kumar (1 shared paper)
- Journals
- Society (2 papers)Business Horizons (1 paper)Scandinavian Journal of Psychology (1 paper)Journal of Strategic Marketing (1 paper)Journal of Brand Management (1 paper)
- Partner nations
- United StatesUnited KingdomAustralia
In The Last Decade
Iris Mohr
22 papers receiving 538 citations
Peers
Comparison fields: 5 of 80
- Life-span and Life-course Studies 43
- Marketing 193
- Organizational Behavior and Human Resource Management 148
- Information Systems and Management 43
- Museology 20
Countries citing papers authored by Iris Mohr
This map shows the geographic impact of Iris Mohr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris Mohr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris Mohr more than expected).
Fields of papers citing papers by Iris Mohr
This network shows the impact of papers produced by Iris Mohr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris Mohr. The network helps show where Iris Mohr may publish in the future.
Co-authors
The 11 scholars most cited alongside Iris Mohr, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 132 | |
| 2 | 2020 | 59 | |
| 3 | 2021 | 43 | |
| 4 | The Impact of Social Media on the Fashion Industry | 2013 | 40 |
| 5 | 2020 | 40 | |
| 6 | 2020 | 37 | |
| 7 | 2021 | 33 | |
| 8 | 2022 | 29 | |
| 9 | 2007 | 26 | |
| 10 | 2021 | 23 | |
| 11 | 2021 | 21 | |
| 12 | Going Viral: An Analysis of YouTube Videos | 2014 | 18 |
| 13 | 2007 | 15 | |
| 14 | Managing Buzz Marketing in the Digital Age | 2017 | 10 |
| 15 | 2019 | 8 | |
| 16 | 1988 | 8 | |
| 17 | 2022 | 8 | |
| 18 | 2020 | 7 | |
| 19 | 2023 | 7 | |
| 20 | 2019 | 6 |
About Iris Mohr
Iris Mohr is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Economics and Econometrics and Communication, having authored 23 papers that have together received 578 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Job Satisfaction and Organizational Behavior (5 papers), Environmental Sustainability in Business (4 papers), COVID-19 Pandemic Impacts (3 papers), Consumer Retail Behavior Studies (3 papers), Misinformation and Its Impacts (2 papers) and Media Influence and Health (2 papers). The work is most often cited by research in Life-span and Life-course Studies (43 citations), Marketing (193 citations), Organizational Behavior and Human Resource Management (148 citations), Information Systems and Management (43 citations) and Museology (20 citations). Iris Mohr has collaborated with scholars based in United States, United Kingdom and Australia. Frequent co-authors include Leonora Fuxman, Ali B. Mahmoud, Nicholas Grigoriou, William D. Reisel, Dieu Hack‐Polay, Steven P. Schnaars, Joan Ball, Vikas Kumar, Brenda Massetti and Vikas Kumar. Their work appears in journals such as Society, Business Horizons, Scandinavian Journal of Psychology, Journal of Strategic Marketing and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.