Iris Mohr

22 papers and 368 indexed citations i.

Iris Mohr has authored 22 papers that have received a total of 368 indexed citations. This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Job Satisfaction and Organizational Behavior (5 papers). Iris Mohr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Job Satisfaction and Organizational Behavior (5 papers) and collaborates with scholars based in United States, United Kingdom and Australia. Iris Mohr's co-authors include Leonora Fuxman, Ali B. Mahmoud, Nicholas Grigoriou, William D. Reisel and Dieu Hack‐Polay and has published in prestigious journals such as Journal of Business Research, BMC Public Health and Industrial Marketing Management.