Iris Mohr
Impact in
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- Generational Differences and Trends
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 4
- Environmental Sustainability in Business 4
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- Job Satisfaction and Organizational Behavior 4
- Co-authors
- Ali Bassam Mahmoud (11 shared papers)Leonora Fuxman (11 shared papers)Nicholas Grigoriou (7 shared papers)William D. Reisel (5 shared papers)Dieu Hack‐Polay (4 shared papers)Dan Rubin (2 shared papers)Joan Ball (1 shared paper)Steven P. Schnaars (1 shared paper)
- Journals
- Society (2 papers)International Sociology (1 paper)Business Horizons (1 paper)International Journal of Sports Marketing and Sponsorship (1 paper)Journal of Marketing Communications (1 paper)
- Partner nations
- United StatesUnited KingdomAustralia
In The Last Decade
Iris Mohr
23 papers receiving 638 citations
Peers
Comparison fields: 5 of 78
- Life-span and Life-course Studies 50
- Marketing 220
- Organizational Behavior and Human Resource Management 155
- Information Systems and Management 52
- Business and International Management 13
Countries citing papers authored by Iris Mohr
This map shows the geographic impact of Iris Mohr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris Mohr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris Mohr more than expected).
Fields of papers citing papers by Iris Mohr
This network shows the impact of papers produced by Iris Mohr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris Mohr. The network helps show where Iris Mohr may publish in the future.
Co-authors
The 12 scholars most cited alongside Iris Mohr, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 161 | |
| 2 | 2020 | 63 | |
| 3 | 2021 | 53 | |
| 4 | 2020 | 47 | |
| 5 | 2020 | 45 | |
| 6 | The Impact of Social Media on the Fashion Industry | 2013 | 43 |
| 7 | 2021 | 40 | |
| 8 | 2022 | 36 | |
| 9 | 2007 | 29 | |
| 10 | 2021 | 28 | |
| 11 | 2021 | 26 | |
| 12 | Going Viral: An Analysis of YouTube Videos | 2014 | 16 |
| 13 | 2007 | 15 | |
| 14 | Managing Buzz Marketing in the Digital Age | 2017 | 12 |
| 15 | 2023 | 10 | |
| 16 | 2019 | 9 | |
| 17 | 2022 | 9 | |
| 18 | 1988 | 8 | |
| 19 | 2020 | 8 | |
| 20 | 2019 | 7 |
About Iris Mohr
Iris Mohr is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Communication and Management, Monitoring, Policy and Law, having authored 25 papers that have together received 678 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (4 papers), Environmental Sustainability in Business (4 papers), Job Satisfaction and Organizational Behavior (4 papers), COVID-19 Pandemic Impacts (2 papers), Misinformation and Its Impacts (2 papers) and Media Influence and Health (2 papers). The work is most often cited by research in Life-span and Life-course Studies (50 citations), Marketing (220 citations), Organizational Behavior and Human Resource Management (155 citations), Information Systems and Management (52 citations) and Business and International Management (13 citations). Iris Mohr has collaborated with scholars based in United States, United Kingdom and Australia. Frequent co-authors include Ali Bassam Mahmoud, Leonora Fuxman, Nicholas Grigoriou, William D. Reisel, Dieu Hack‐Polay, Dan Rubin, Joan Ball, Steven P. Schnaars, Prof Vikas Kumar and Vikas Kumar. Their work appears in journals such as Society, International Sociology, Business Horizons, International Journal of Sports Marketing and Sponsorship and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.