Heny Hendrayati
Impact in
- Marketing top 5%
- Consumer Behavior and Marketing Influence
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Demography top 5%
- SMEs Development and Digital Marketing
Papers in
-
- Digital Marketing and Social Media 39
- Marketing 41
- Consumer Behavior and Marketing Influence 19
- Consumer Retail Behavior Studies 14
- Co-authors
- Ratih Hurriyati (38 shared papers)Lili Adi Wibowo (13 shared papers)Vanessa Gaffar (10 shared papers)Disman Disman (8 shared papers)Agus Rahayu (17 shared papers)Rasto Rasto (1 shared paper)Ari Riswanto (2 shared papers)Eko Susanto (1 shared paper)
In The Last Decade
Heny Hendrayati
84 papers receiving 421 citations
Peers
Comparison fields: 5 of 62
- Marketing 150
- Demography 140
- Information Systems and Management 75
- Business and International Management 17
- Organizational Behavior and Human Resource Management 71
Countries citing papers authored by Heny Hendrayati
This map shows the geographic impact of Heny Hendrayati's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heny Hendrayati with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heny Hendrayati more than expected).
Fields of papers citing papers by Heny Hendrayati
This network shows the impact of papers produced by Heny Hendrayati. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heny Hendrayati. The network helps show where Heny Hendrayati may publish in the future.
Co-authors
The 25 scholars most cited alongside Heny Hendrayati, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 121 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 72 | |
| 2 | 2020 | 33 | |
| 3 | 2021 | 25 | |
| 4 | 2016 | 23 | |
| 5 | 2020 | 20 | |
| 6 | 2020 | 20 | |
| 7 | 2022 | 17 | |
| 8 | 2016 | 15 | |
| 9 | 2023 | 15 | |
| 10 | 2021 | 13 | |
| 11 | 2021 | 12 | |
| 12 | 2022 | 11 | |
| 13 | 2020 | 9 | |
| 14 | 2023 | 8 | |
| 15 | 2021 | 7 | |
| 16 | 2020 | 7 | |
| 17 | 2021 | 7 | |
| 18 | 2020 | 6 | |
| 19 | 2020 | 6 | |
| 20 | 2021 | 6 |
About Heny Hendrayati
Heny Hendrayati is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Demography and Organizational Behavior and Human Resource Management, having authored 121 papers that have together received 449 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (39 papers), Technology Adoption and User Behaviour (36 papers), SMEs Development and Digital Marketing (32 papers), Consumer Behavior and Marketing Influence (19 papers), Consumer Retail Behavior Studies (14 papers), Entrepreneurship Studies and Influences (11 papers), Customer Service Quality and Loyalty (10 papers) and Health, Technology, Consumer Behavior (7 papers). The work is most often cited by research in Marketing (150 citations), Demography (140 citations), Information Systems and Management (75 citations), Business and International Management (17 citations) and Organizational Behavior and Human Resource Management (71 citations). Heny Hendrayati has collaborated with scholars based in Indonesia, Malaysia and China. Frequent co-authors include Ratih Hurriyati, Lili Adi Wibowo, Vanessa Gaffar, Disman Disman, Agus Rahayu, Rasto Rasto, Ari Riswanto, Eko Susanto, Edi Suryadi and Mohammad Enamul Hoque. Their work appears in journals such as Emerging Science Journal, Journal of Innovation and Entrepreneurship, Entrepreneurial Business and Economics Review, Management Science Letters and Frontiers in Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.