Ruijuan Wu

20 papers and 303 indexed citations i.

About

Ruijuan Wu is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ruijuan Wu has authored 20 papers receiving a total of 303 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Ruijuan Wu’s work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Ruijuan Wu is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Ruijuan Wu collaborates with scholars based in China, United States and Taiwan. Ruijuan Wu's co-authors include Cheng Lu Wang, Liying Zhou, Dongjin Li, Heng‐Hui Wu, Xin Tong, Yuqi Cai, Yan Li, Daike Tian, Shuai Chen and Jianxin Liu and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Ruijuan Wu i

Fields of papers citing papers by Ruijuan Wu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ruijuan Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruijuan Wu. The network helps show where Ruijuan Wu may publish in the future.

Countries citing papers authored by Ruijuan Wu

Since Specialization
Citations

This map shows the geographic impact of Ruijuan Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruijuan Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruijuan Wu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025