Ruizhi Yuan

About

Ruizhi Yuan is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Ruizhi Yuan has authored 23 papers receiving a total of 288 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Strategy and Management and 7 papers in Sociology and Political Science. Recurrent topics in Ruizhi Yuan’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (3 papers). Ruizhi Yuan is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (3 papers). Ruizhi Yuan collaborates with scholars based in China, United Kingdom and France. Ruizhi Yuan's co-authors include Martin J. Liu, Jun Luo, Yu Jiang, Jun Luo, Dorothy Yen, Zi Wang, Kim Hua Tan, Markus Blut, Alain Yee‐Loong Chong and Natalia Yannopoulou and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Marketing Management.

In The Last Decade

Co-authorship network of co-authors of Ruizhi Yuan i

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Fields of papers citing papers by Ruizhi Yuan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ruizhi Yuan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ruizhi Yuan may publish in the future.

Countries citing papers authored by Ruizhi Yuan

Since Specialization

Citations

This map shows the geographic impact of Ruizhi Yuan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruizhi Yuan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruizhi Yuan more than expected).

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