Gerda Gemser
Impact in
- Marketing top 1%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Marketing 18
- Service and Product Innovation 10
- Consumer Behavior in Brand Consumption and Identification 8
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- Product Development and Customization 6
- Co-authors
- Nachoem M. Wijnberg (16 shared papers)Mark A.A.M. Leenders (10 shared papers)Giulia Calabretta (10 shared papers)Helen Perks (1 shared paper)Ingo Oswald Karpen (6 shared papers)Marina Candi (7 shared papers)Jan van den Ende (4 shared papers)Pietro G. Micheli (1 shared paper)
- Journals
- Journal of Product Innovation Management (11 papers)Technology Analysis and Strategic Management (3 papers)European Journal of Marketing (2 papers)Organization Studies (2 papers)The International Journal on Media Management (2 papers)
- Partner nations
- NetherlandsAustraliaUnited Kingdom
In The Last Decade
Gerda Gemser
51 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 103
- Marketing 634
- Management of Technology and Innovation 409
- Strategy and Management 761
- Visual Arts and Performing Arts 161
- Tourism, Leisure and Hospitality Management 49
Countries citing papers authored by Gerda Gemser
This map shows the geographic impact of Gerda Gemser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerda Gemser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerda Gemser more than expected).
Fields of papers citing papers by Gerda Gemser
This network shows the impact of papers produced by Gerda Gemser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerda Gemser. The network helps show where Gerda Gemser may publish in the future.
Co-authors
The 25 scholars most cited alongside Gerda Gemser, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 56 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 230 | |
| 2 | 2001 | 217 | |
| 3 | 2000 | 158 | |
| 4 | 2001 | 141 | |
| 5 | 2015 | 122 | |
| 6 | 2006 | 108 | |
| 7 | 2007 | 99 | |
| 8 | 2018 | 83 | |
| 9 | 2017 | 77 | |
| 10 | 2016 | 72 | |
| 11 | 2021 | 68 | |
| 12 | 2011 | 58 | |
| 13 | Exploring the internationalisation process of small business: a study of Dutch old and new economy firms | 2004 | 50 |
| 14 | 2010 | 48 | |
| 15 | 2016 | 47 | |
| 16 | 2013 | 44 | |
| 17 | 2001 | 35 | |
| 18 | 2016 | 35 | |
| 19 | 2024 | 34 | |
| 20 | 2015 | 33 |
About Gerda Gemser
Gerda Gemser is a scholar working on Marketing, Management of Technology and Innovation, Strategy and Management, Organizational Behavior and Human Resource Management and Visual Arts and Performing Arts, having authored 56 papers that have together received 2.1k indexed citations. Recurring topics across this work include Innovation and Knowledge Management (18 papers), Design Education and Practice (15 papers), Service and Product Innovation (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Business Strategy and Innovation (7 papers), Creativity in Education and Neuroscience (7 papers), Product Development and Customization (6 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (634 citations), Management of Technology and Innovation (409 citations), Strategy and Management (761 citations), Visual Arts and Performing Arts (161 citations) and Tourism, Leisure and Hospitality Management (49 citations). Gerda Gemser has collaborated with scholars based in Netherlands, Australia and United Kingdom. Frequent co-authors include Nachoem M. Wijnberg, Mark A.A.M. Leenders, Giulia Calabretta, Helen Perks, Ingo Oswald Karpen, Marina Candi, Jan van den Ende, Pietro G. Micheli, Cees J. P. M. de Bont and Fleur Deken. Their work appears in journals such as Journal of Product Innovation Management, Technology Analysis and Strategic Management, European Journal of Marketing, Organization Studies and The International Journal on Media Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.