Gerard A. Athaide
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
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- Management and Marketing Education
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 9
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- Innovation and Knowledge Management 8
- Business Strategy and Innovation 5
- Co-authors
- Richard R. Klink (13 shared papers)Patricia W. Meyers (2 shared papers)Rodney L. Stump (4 shared papers)David Wilemon (1 shared paper)Jason Q. Zhang (5 shared papers)Ashwin W. Joshi (2 shared papers)Yann Truong (2 shared papers)Harsha Desai (1 shared paper)
- Journals
- Journal of Product Innovation Management (13 papers)Journal of Marketing Education (3 papers)Journal of Global Marketing (2 papers)Marketing Letters (1 paper)Journal of Business and Industrial Marketing (1 paper)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
Gerard A. Athaide
25 papers receiving 796 citations
Peers
Comparison fields: 5 of 80
- Marketing 316
- Management of Technology and Innovation 188
- Strategy and Management 380
- Business and International Management 34
- Organizational Behavior and Human Resource Management 154
Countries citing papers authored by Gerard A. Athaide
This map shows the geographic impact of Gerard A. Athaide's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerard A. Athaide with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerard A. Athaide more than expected).
Fields of papers citing papers by Gerard A. Athaide
This network shows the impact of papers produced by Gerard A. Athaide. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerard A. Athaide. The network helps show where Gerard A. Athaide may publish in the future.
Co-authors
The 13 scholars most cited alongside Gerard A. Athaide, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1996 | 127 | |
| 2 | 2009 | 88 | |
| 3 | 2009 | 78 | |
| 4 | 2004 | 77 | |
| 5 | 2011 | 71 | |
| 6 | 2002 | 45 | |
| 7 | 2013 | 44 | |
| 8 | 1999 | 38 | |
| 9 | 2011 | 35 | |
| 10 | 2003 | 35 | |
| 11 | 2006 | 28 | |
| 12 | 2020 | 27 | |
| 13 | 1998 | 25 | |
| 14 | 2021 | 24 | |
| 15 | 2005 | 22 | |
| 16 | 2012 | 22 | |
| 17 | 1999 | 18 | |
| 18 | 1991 | 18 | |
| 19 | 2018 | 17 | |
| 20 | 2018 | 14 |
About Gerard A. Athaide
Gerard A. Athaide is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Sociology and Political Science, having authored 25 papers that have together received 893 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers), Innovation and Knowledge Management (8 papers), Digital Marketing and Social Media (6 papers), Business Strategy and Innovation (5 papers), Product Development and Customization (4 papers), Management and Marketing Education (3 papers) and Innovation Diffusion and Forecasting (3 papers). The work is most often cited by research in Marketing (316 citations), Management of Technology and Innovation (188 citations), Strategy and Management (380 citations), Business and International Management (34 citations) and Organizational Behavior and Human Resource Management (154 citations). Gerard A. Athaide has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Richard R. Klink, Patricia W. Meyers, Rodney L. Stump, David Wilemon, Jason Q. Zhang, Ashwin W. Joshi, Yann Truong, Harsha Desai, Sandeep Salunke and Catherine N. Axinn. Their work appears in journals such as Journal of Product Innovation Management, Journal of Marketing Education, Journal of Global Marketing, Marketing Letters and Journal of Business and Industrial Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.