Fon Sim Ong
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Applied Psychology top 5%
Papers in
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Retail Behavior Studies 9
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- Digital Marketing and Social Media 5
- Halal products and consumer behavior 4
- Co-authors
- Ashraf Sadat Ahadzadeh (16 shared papers)Saeed Pahlevan Sharif (10 shared papers)Kok Wei Khong (7 shared papers)George P. Moschis (13 shared papers)Muhammad Mohsin Butt (3 shared papers)Shin Ling Wu (8 shared papers)David R. Phillips (6 shared papers)Randall Shannon (2 shared papers)
- Journals
- Asia Pacific Management Review (4 papers)Journal of Medical Internet Research (2 papers)Journal of Religion and Health (2 papers)Online Information Review (2 papers)Journal of Beliefs and Values (2 papers)
- Partner nations
- MalaysiaUnited StatesIran
In The Last Decade
Fon Sim Ong
56 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 107
- Marketing 585
- Applied Psychology 115
- Neuropsychology and Physiological Psychology 33
- Information Systems and Management 157
- Health 111
Countries citing papers authored by Fon Sim Ong
This map shows the geographic impact of Fon Sim Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fon Sim Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fon Sim Ong more than expected).
Fields of papers citing papers by Fon Sim Ong
This network shows the impact of papers produced by Fon Sim Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fon Sim Ong. The network helps show where Fon Sim Ong may publish in the future.
Co-authors
The 25 scholars most cited alongside Fon Sim Ong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 60 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 272 | |
| 2 | 2013 | 145 | |
| 3 | 2016 | 138 | |
| 4 | 2011 | 111 | |
| 5 | 2016 | 68 | |
| 6 | 2017 | 58 | |
| 7 | 2013 | 54 | |
| 8 | 2013 | 45 | |
| 9 | 2021 | 45 | |
| 10 | 2008 | 40 | |
| 11 | 2011 | 37 | |
| 12 | 2018 | 32 | |
| 13 | 2008 | 30 | |
| 14 | 2014 | 30 | |
| 15 | 2018 | 26 | |
| 16 | 2018 | 26 | |
| 17 | 2016 | 23 | |
| 18 | Demographic and Lifestyle Profiles of Ethnocentric and Non-Ethnocentric Urban Malaysian Consumers | 2008 | 22 |
| 19 | 2012 | 22 | |
| 20 | 2021 | 20 |
About Fon Sim Ong
Fon Sim Ong is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Clinical Psychology and Organizational Behavior and Human Resource Management, having authored 60 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (9 papers), Customer Service Quality and Loyalty (8 papers), Eating Disorders and Behaviors (6 papers), Psychological Well-being and Life Satisfaction (5 papers), Aging and Gerontology Research (5 papers), Digital Marketing and Social Media (5 papers) and Halal products and consumer behavior (4 papers). The work is most often cited by research in Marketing (585 citations), Applied Psychology (115 citations), Neuropsychology and Physiological Psychology (33 citations), Information Systems and Management (157 citations) and Health (111 citations). Fon Sim Ong has collaborated with scholars based in Malaysia, United States and Iran. Frequent co-authors include Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Kok Wei Khong, George P. Moschis, Muhammad Mohsin Butt, Shin Ling Wu, David R. Phillips, Randall Shannon, Anil Mathur and Andrew Baker. Their work appears in journals such as Asia Pacific Management Review, Journal of Medical Internet Research, Journal of Religion and Health, Online Information Review and Journal of Beliefs and Values.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.