Kenneth C. Herbst

25 papers and 790 indexed citations i.

Kenneth C. Herbst has authored 25 papers that have received a total of 790 indexed citations. This includes 10 papers in Marketing, 7 papers in Applied Psychology and 6 papers in Sociology and Political Science. The topics of these papers are Behavioral Health and Interventions (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers). Kenneth C. Herbst is often cited by papers focused on Behavioral Health and Interventions (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Kenneth C. Herbst's co-authors include Constantine Sedikides, Dilip Soman, John L. Stanton, Mark R. Leary and Brian Wansink and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Consumer Research and Journal of Management.