Alan Pomering
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 2%
- Corporate Social Responsibility Reporting
- Corporate Identity and Reputation
Papers in
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 17
- Environmental Sustainability in Business 12
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- Corporate Social Responsibility Reporting 13
- Corporate Identity and Reputation 3
- Co-authors
- Sara Dolničar (4 shared papers)Lester W. Johnson (13 shared papers)Gary Noble (8 shared papers)Leanne White (1 shared paper)Clifford Lewis (2 shared papers)Greg Kerr (1 shared paper)Peter Massingham (3 shared papers)Zhengfeng Li (1 shared paper)
- Journals
- Corporate Communications An International Journal (2 papers)Australasian Marketing Journal (AMJ) (2 papers)Sustainability (2 papers)Annals of the Rheumatic Diseases (1 paper)Tourist Studies (1 paper)
- Partner nations
- Australia
In The Last Decade
Alan Pomering
31 papers receiving 1.0k citations
Peers
Comparison fields: 5 of 80
- Marketing 662
- Strategy and Management 619
- Information Systems and Management 124
- Organizational Behavior and Human Resource Management 175
- Business and International Management 29
Countries citing papers authored by Alan Pomering
This map shows the geographic impact of Alan Pomering's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan Pomering with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan Pomering more than expected).
Fields of papers citing papers by Alan Pomering
This network shows the impact of papers produced by Alan Pomering. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan Pomering. The network helps show where Alan Pomering may publish in the future.
Co-authors
The 8 scholars most cited alongside Alan Pomering, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 448 | |
| 2 | 2009 | 191 | |
| 3 | 2009 | 99 | |
| 4 | 2011 | 81 | |
| 5 | 2017 | 75 | |
| 6 | 2014 | 59 | |
| 7 | 2013 | 24 | |
| 8 | Customers’ sensitivity to different measures of corporate social responsibility in the Australian banking sector | 2006 | 21 |
| 9 | 2018 | 20 | |
| 10 | 2011 | 15 | |
| 11 | 2013 | 12 | |
| 12 | 2010 | 11 | |
| 13 | Consumer response to corporate social responsibility initiatives: an investigation of two necessary awareness states | 2007 | 10 |
| 14 | A Sustainability Roadmap for Contemporary Marketing Education: Thinking beyond the 4Ps | 2008 | 5 |
| 15 | 2018 | 5 | |
| 16 | Conceptualising a contemporary marketing mix for sustainable tourism marketing | 2010 | 4 |
| 17 | Sustainable tourism marketing: what should be in the mix? | 2009 | 4 |
| 18 | The limitations of consumer response to CSR: An empirical test of Smith's proposed antecedents | 2006 | 4 |
| 19 | 2022 | 3 | |
| 20 | 2022 | 3 |
About Alan Pomering
Alan Pomering is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Information Systems and Management and Transportation, having authored 32 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Social Responsibility Reporting (13 papers), Environmental Sustainability in Business (12 papers), Diverse Aspects of Tourism Research (10 papers), Ethics in Business and Education (4 papers), Digital Marketing and Social Media (4 papers), Cruise Tourism Development and Management (3 papers) and Corporate Identity and Reputation (3 papers). The work is most often cited by research in Marketing (662 citations), Strategy and Management (619 citations), Information Systems and Management (124 citations), Organizational Behavior and Human Resource Management (175 citations) and Business and International Management (29 citations). Alan Pomering has collaborated with scholars based in Australia. Frequent co-authors include Sara Dolničar, Lester W. Johnson, Gary Noble, Leanne White, Clifford Lewis, Greg Kerr, Peter Massingham and Zhengfeng Li. Their work appears in journals such as Corporate Communications An International Journal, Australasian Marketing Journal (AMJ), Sustainability, Annals of the Rheumatic Diseases and Tourist Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.