Eda Gurel‐Atay
About
Eda Gurel‐Atay has authored 12 papers that have received a total of 308 indexed citations.
This includes 8 papers in Marketing, 4 papers in Social Psychology and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Consumer Retail Behavior Studies (3 papers). Eda Gurel‐Atay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States, Türkiye and South Korea. Eda Gurel‐Atay's co-authors include Lynn R. Kahle, Dong‐Jin Lee, Ahmet Ekici, M. Joseph Sirgy and David Webb and has published in prestigious journals such as Journal of Retailing and Consumer Services, Social Indicators Research and Journal of Advertising Research.
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