David R. Strutton
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 23
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- Customer Service Quality and Loyalty 21
- Job Satisfaction and Organizational Behavior 12
- Co-authors
- David George Taylor (8 shared papers)Lou E. Pelton (28 shared papers)James R. Lumpkin (13 shared papers)Clinton Amos (1 shared paper)Gary R. Holmes (1 shared paper)Jeffrey E. Lewin (3 shared papers)Gina A. Tran (10 shared papers)Derek A. Weycker (9 shared papers)
- Journals
- Business Horizons (9 papers)Vaccine (8 papers)The Journal of Marketing Theory and Practice (6 papers)Journal of Business Research (5 papers)BMC Infectious Diseases (5 papers)
- Partner nations
- United StatesSwedenUnited Kingdom
In The Last Decade
David R. Strutton
128 papers receiving 5.3k citations
David R. Strutton's Hit Papers
Peers
Comparison fields: 5 of 160
- Marketing 1.9k
- Information Systems and Management 923
- Organizational Behavior and Human Resource Management 986
- Sociology and Political Science 2.2k
- Strategy and Management 518
Countries citing papers authored by David R. Strutton
This map shows the geographic impact of David R. Strutton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David R. Strutton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David R. Strutton more than expected).
Fields of papers citing papers by David R. Strutton
This network shows the impact of papers produced by David R. Strutton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David R. Strutton. The network helps show where David R. Strutton may publish in the future.
Co-authors
The 25 scholars most cited alongside David R. Strutton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 131 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Exploring the relationship between celebrity endorser effects and advertising effectiveness Hit paper breakdown → | 2008 | 586 |
| 2 | Friends, Fans, and Followers: Do Ads Work on Social Networks? Hit paper breakdown → | 2011 | 510 |
| 3 | 2004 | 475 | |
| 4 | 2014 | 229 | |
| 5 | 1994 | 169 | |
| 6 | 2014 | 157 | |
| 7 | 2012 | 155 | |
| 8 | 2007 | 142 | |
| 9 | 2009 | 142 | |
| 10 | 2019 | 139 | |
| 11 | 2016 | 129 | |
| 12 | 2010 | 109 | |
| 13 | 1993 | 92 | |
| 14 | 2010 | 91 | |
| 15 | 2016 | 87 | |
| 16 | Marketing Channels: A Relationship Management Approach | 1996 | 87 |
| 17 | 2011 | 80 | |
| 18 | 1993 | 74 | |
| 19 | 1999 | 70 | |
| 20 | 1997 | 67 |
About David R. Strutton
David R. Strutton is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Epidemiology and Strategy and Management, having authored 131 papers that have together received 5.8k indexed citations. Recurring topics across this work include Pneumonia and Respiratory Infections (28 papers), Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (21 papers), Digital Marketing and Social Media (18 papers), Job Satisfaction and Organizational Behavior (12 papers), Respiratory viral infections research (10 papers), Psychology of Social Influence (8 papers) and Ethics in Business and Education (8 papers). The work is most often cited by research in Marketing (1.9k citations), Information Systems and Management (923 citations), Organizational Behavior and Human Resource Management (986 citations), Sociology and Political Science (2.2k citations) and Strategy and Management (518 citations). David R. Strutton has collaborated with scholars based in United States, Sweden and United Kingdom. Frequent co-authors include David George Taylor, Lou E. Pelton, James R. Lumpkin, Clinton Amos, Gary R. Holmes, Jeffrey E. Lewin, Gina A. Tran, Derek A. Weycker, Raymond Farkouh and Stephen I. Pelton. Their work appears in journals such as Business Horizons, Vaccine, The Journal of Marketing Theory and Practice, Journal of Business Research and BMC Infectious Diseases.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.