Colleen Bee
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Gender Studies top 5%
- Sports, Gender, and Society
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 12
-
- Digital Marketing and Social Media 3
- Sport and Mega-Event Impacts 2
- Co-authors
- Robert Madrigal (9 shared papers)Lynn R. Kahle (2 shared papers)Mark E. Havitz (1 shared paper)Vassilis Dalakas (3 shared papers)Donald O. Neubaum (1 shared paper)K. Damon Aiken (1 shared paper)Nefertiti Walker (1 shared paper)Keven Malkewitz (1 shared paper)
- Journals
- Journal of Business Research (2 papers)Journal of Media Psychology Theories Methods and Applications (1 paper)Journal of Consumer Affairs (1 paper)Journal of Advertising (1 paper)Journal of Consumer Behaviour (1 paper)
- Partner nations
- United StatesCanadaGermany
In The Last Decade
Colleen Bee
21 papers receiving 470 citations
Peers
Comparison fields: 5 of 49
- Marketing 219
- Gender Studies 203
- Organizational Behavior and Human Resource Management 124
- Sociology and Political Science 281
- Management of Technology and Innovation 39
Countries citing papers authored by Colleen Bee
This map shows the geographic impact of Colleen Bee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Colleen Bee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Colleen Bee more than expected).
Fields of papers citing papers by Colleen Bee
This network shows the impact of papers produced by Colleen Bee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Colleen Bee. The network helps show where Colleen Bee may publish in the future.
Co-authors
The 17 scholars most cited alongside Colleen Bee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 91 | |
| 2 | 2010 | 79 | |
| 3 | 2013 | 56 | |
| 4 | 2013 | 56 | |
| 5 | 2014 | 54 | |
| 6 | 2018 | 32 | |
| 7 | 2012 | 27 | |
| 8 | 2010 | 24 | |
| 9 | 2019 | 20 | |
| 10 | 2011 | 19 | |
| 11 | Suspense As an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials | 2005 | 18 |
| 12 | 2012 | 9 | |
| 13 | 2022 | 7 | |
| 14 | 2021 | 6 | |
| 15 | Using the Olympics and FIFA World Cup to enhance global brand equity: a case study of two companies in the payment services category. | 2005 | 6 |
| 16 | 2003 | 4 | |
| 17 | Coping With Mixed Emotions | 2007 | 3 |
| 18 | 2019 | 2 | |
| 19 | 2022 | 1 | |
| 20 | 2022 | 1 |
About Colleen Bee
Colleen Bee is a scholar working on Marketing, Sociology and Political Science, Literature and Literary Theory, Gender Studies and Social Psychology, having authored 21 papers that have together received 516 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Media Influence and Health (8 papers), Sports, Gender, and Society (4 papers), Media, Gender, and Advertising (3 papers), Digital Marketing and Social Media (3 papers), Behavioral Health and Interventions (2 papers), Sport and Mega-Event Impacts (2 papers) and Emotions and Moral Behavior (2 papers). The work is most often cited by research in Marketing (219 citations), Gender Studies (203 citations), Organizational Behavior and Human Resource Management (124 citations), Sociology and Political Science (281 citations) and Management of Technology and Innovation (39 citations). Colleen Bee has collaborated with scholars based in United States, Canada and Germany. Frequent co-authors include Robert Madrigal, Lynn R. Kahle, Mark E. Havitz, Vassilis Dalakas, Donald O. Neubaum, K. Damon Aiken, Nefertiti Walker, Keven Malkewitz, Jesse King and Ulrich R. Orth. Their work appears in journals such as Journal of Business Research, Journal of Media Psychology Theories Methods and Applications, Journal of Consumer Affairs, Journal of Advertising and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.