Bruce McWilliams
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Supply Chain and Inventory Management
Papers in
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- Consumer Market Behavior and Pricing 7
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- Economic theories and models 2
- Co-authors
- David Zilberman (11 shared papers)Amir Heiman (8 shared papers)Eitan Gerstner (2 shared papers)Jinhua Zhao (2 shared papers)David R. Just (2 shared papers)Brent Hueth (2 shared papers)David L. Sunding (2 shared papers)Yacov Tsur (1 shared paper)
- Journals
- Management Science (2 papers)Journal of Retailing (2 papers)Journal of Behavioral and Experimental Economics (1 paper)Applied Economic Perspectives and Policy (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesMexicoIsrael
In The Last Decade
Bruce McWilliams
15 papers receiving 537 citations
Peers
Comparison fields: 5 of 67
- Marketing 373
- Management Information Systems 188
- Management Science and Operations Research 144
- Strategy and Management 173
- Tourism, Leisure and Hospitality Management 9
Countries citing papers authored by Bruce McWilliams
This map shows the geographic impact of Bruce McWilliams's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce McWilliams with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce McWilliams more than expected).
Fields of papers citing papers by Bruce McWilliams
This network shows the impact of papers produced by Bruce McWilliams. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce McWilliams. The network helps show where Bruce McWilliams may publish in the future.
Co-authors
The 11 scholars most cited alongside Bruce McWilliams, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 151 | |
| 2 | 2001 | 106 | |
| 3 | 2001 | 100 | |
| 4 | 2002 | 72 | |
| 5 | 1996 | 52 | |
| 6 | 2006 | 52 | |
| 7 | 2014 | 19 | |
| 8 | 2001 | 7 | |
| 9 | 1998 | 6 | |
| 10 | 2000 | 4 | |
| 11 | Offering Low Price Guarantees to Improve Customer Retention | 2006 | 2 |
| 12 | 2000 | 2 | |
| 13 | 2016 | 2 | |
| 14 | 2016 | 2 | |
| 15 | Modeling Money-Back Guarantees As Financial Options | 2002 | 1 |
| 16 | 2022 | 1 |
About Bruce McWilliams
Bruce McWilliams is a scholar working on Marketing, Economics and Econometrics, Management Information Systems, Strategy and Management and Management Science and Operations Research, having authored 16 papers that have together received 579 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (7 papers), Supply Chain and Inventory Management (4 papers), Innovation Diffusion and Forecasting (3 papers), Digital Platforms and Economics (3 papers), Decision-Making and Behavioral Economics (2 papers), Economic theories and models (2 papers), Plant Disease Management Techniques (2 papers) and Agricultural Innovations and Practices (2 papers). The work is most often cited by research in Marketing (373 citations), Management Information Systems (188 citations), Management Science and Operations Research (144 citations), Strategy and Management (173 citations) and Tourism, Leisure and Hospitality Management (9 citations). Bruce McWilliams has collaborated with scholars based in United States, Mexico and Israel. Frequent co-authors include David Zilberman, Amir Heiman, Eitan Gerstner, Jinhua Zhao, David R. Just, Brent Hueth, David L. Sunding, Yacov Tsur, Eithan Hochman and Robert O. Williams. Their work appears in journals such as Management Science, Journal of Retailing, Journal of Behavioral and Experimental Economics, Applied Economic Perspectives and Policy and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.