Bruce G. S. Hardie
About
Bruce G. S. Hardie is a scholar working on Marketing, Management Science and Operations Research and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Bruce G. S. Hardie has authored 53 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Marketing, 14 papers in Management Science and Operations Research and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bruce G. S. Hardie’s work include Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers). Bruce G. S. Hardie is often cited by papers focused on Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers). Bruce G. S. Hardie collaborates with scholars based in United Kingdom, United States and Mexico. Bruce G. S. Hardie's co-authors include Peter S. Fader, Ka Lok Lee, Eva Ascarza, Kinshuk Jerath and Eric J. Johnson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research.
In The Last Decade
Fields of papers citing papers by Bruce G. S. Hardie
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Bruce G. S. Hardie. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Bruce G. S. Hardie may publish in the future.
Countries citing papers authored by Bruce G. S. Hardie
Since SpecializationCitations
This map shows the geographic impact of Bruce G. S. Hardie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce G. S. Hardie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce G. S. Hardie more than expected).
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