Brad D. Carlson
About
Brad D. Carlson has authored 21 papers that have received a total of 1.5k indexed citations.
This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Sports, Gender, and Society (6 papers). Brad D. Carlson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Sports, Gender, and Society (6 papers) and collaborates with scholars based in United States, Belgium and Spain. Brad D. Carlson's co-authors include D. Todd Donavan, James G. Maxham, Mark J. Arnold, Tom J. Brown and John C. Mowen and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of Business Research.
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