Björn Walliser
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Gender Studies top 5%
- Sports, Gender, and Society
- Media, Gender, and Advertising
Papers in
-
- International Business and FDI 9
- Innovation and Knowledge Management 7
- Business Strategy and Innovation 3
- Corporate Governance and Management 2
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- Digital Marketing and Social Media 3
- Co-authors
- Xiaoling Guo (2 shared papers)Hartmut H. Holzmüller (1 shared paper)Christian Derbaix (1 shared paper)Olivier Corneille (1 shared paper)Jean‐Claude Usunier (1 shared paper)Élyette Roux (1 shared paper)
In The Last Decade
Björn Walliser
23 papers receiving 389 citations
Peers
Comparison fields: 5 of 48
- Marketing 291
- Gender Studies 135
- Tourism, Leisure and Hospitality Management 19
- Strategy and Management 105
- Organizational Behavior and Human Resource Management 54
Countries citing papers authored by Björn Walliser
This map shows the geographic impact of Björn Walliser's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Björn Walliser with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Björn Walliser more than expected).
Fields of papers citing papers by Björn Walliser
This network shows the impact of papers produced by Björn Walliser. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Björn Walliser. The network helps show where Björn Walliser may publish in the future.
Co-authors
The 6 scholars most cited alongside Björn Walliser, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 243 | |
| 2 | 2011 | 50 | |
| 3 | 2014 | 23 | |
| 4 | 2011 | 22 | |
| 5 | 2003 | 14 | |
| 6 | 2013 | 13 | |
| 7 | Les déterminants de la mémorisation des sponsors | 1994 | 12 |
| 8 | Capturing the Relevant Institutional Profile for Exporting SMEs: Empirical Evidence from France and Romania | 2007 | 9 |
| 9 | 1997 | 8 | |
| 10 | 2011 | 8 | |
| 11 | 1997 | 7 | |
| 12 | 2011 | 5 | |
| 13 | 2011 | 4 | |
| 14 | 1993 | 3 | |
| 15 | 2000 | 3 | |
| 16 | 2013 | 3 | |
| 17 | 2005 | 3 | |
| 18 | 1995 | 2 | |
| 19 | Sport Sponsorship Effects on Spectators’ Consideration Sets: Impact With and Without Brand-Event Link Recognition | 2010 | 2 |
| 20 | 2019 | 2 |
About Björn Walliser
Björn Walliser is a scholar working on Strategy and Management, Sociology and Political Science, Marketing, General Economics, Econometrics and Finance and Economics and Econometrics, having authored 27 papers that have together received 440 indexed citations. Recurring topics across this work include International Business and FDI (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers), Global trade and economics (4 papers), Linguistics and Discourse Analysis (3 papers), Digital Marketing and Social Media (3 papers), Business Strategy and Innovation (3 papers) and Corporate Governance and Management (2 papers). The work is most often cited by research in Marketing (291 citations), Gender Studies (135 citations), Tourism, Leisure and Hospitality Management (19 citations), Strategy and Management (105 citations) and Organizational Behavior and Human Resource Management (54 citations). Björn Walliser has collaborated with scholars based in France, Germany and Russia. Frequent co-authors include Xiaoling Guo, Hartmut H. Holzmüller, Christian Derbaix, Olivier Corneille, Jean‐Claude Usunier and Élyette Roux. Their work appears in journals such as International Journal of Advertising, European Journal of Marketing, Journal of Business Research, Journal of Small Business and Enterprise Development and International Review on Public and Nonprofit Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.