Birgit Muskat
Impact in
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- Wine Industry and Tourism
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Diverse Aspects of Tourism Research 26
- Digital Marketing and Social Media 12
- Sport and Mega-Event Impacts 8
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- Customer Service Quality and Loyalty 10
- Co-authors
- Girish Prayag (9 shared papers)Sameer Hosany (2 shared papers)Giacomo Del Chiappa (1 shared paper)Gang Li (13 shared papers)Rob Law (9 shared papers)Marion Karl (3 shared papers)Brent W. Ritchie (1 shared paper)Yishuo Zhang (3 shared papers)
- Journals
- Journal of Travel Research (5 papers)Journal Of Vacation Marketing (4 papers)Annals of Tourism Research (3 papers)Tourism Review (3 papers)International Journal of Hospitality Management (2 papers)
- Partner nations
- AustraliaAustriaNew Zealand
In The Last Decade
Birgit Muskat
56 papers receiving 1.9k citations
Birgit Muskat's Hit Papers
Peers
Comparison fields: 5 of 111
- Tourism, Leisure and Hospitality Management 130
- Marketing 570
- Organizational Behavior and Human Resource Management 423
- Sociology and Political Science 1.2k
- Transportation 181
Countries citing papers authored by Birgit Muskat
This map shows the geographic impact of Birgit Muskat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Birgit Muskat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Birgit Muskat more than expected).
Fields of papers citing papers by Birgit Muskat
This network shows the impact of papers produced by Birgit Muskat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Birgit Muskat. The network helps show where Birgit Muskat may publish in the future.
Co-authors
The 25 scholars most cited alongside Birgit Muskat, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 61 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend Hit paper breakdown → | 2015 | 697 |
| 2 | 2020 | 143 | |
| 3 | 2019 | 119 | |
| 4 | 2020 | 113 | |
| 5 | 2020 | 92 | |
| 6 | 2021 | 72 | |
| 7 | 2023 | 67 | |
| 8 | 2020 | 62 | |
| 9 | 2013 | 53 | |
| 10 | 2019 | 37 | |
| 11 | 2013 | 32 | |
| 12 | 2017 | 28 | |
| 13 | Mixed methods: Combining expert interviews, cross-impact analysis and scenario development | 2012 | 26 |
| 14 | 2019 | 23 | |
| 15 | 2021 | 23 | |
| 16 | 2020 | 22 | |
| 17 | 2022 | 22 | |
| 18 | 2022 | 22 | |
| 19 | 2017 | 21 | |
| 20 | 2014 | 19 |
About Birgit Muskat
Birgit Muskat is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Communication and Management of Technology and Innovation, having authored 61 papers that have together received 1.9k indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (26 papers), Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (10 papers), Sport and Mega-Event Impacts (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Knowledge Management and Sharing (6 papers), Entrepreneurship Studies and Influences (6 papers) and Wine Industry and Tourism (5 papers). The work is most often cited by research in Tourism, Leisure and Hospitality Management (130 citations), Marketing (570 citations), Organizational Behavior and Human Resource Management (423 citations), Sociology and Political Science (1.2k citations) and Transportation (181 citations). Birgit Muskat has collaborated with scholars based in Australia, Austria and New Zealand. Frequent co-authors include Girish Prayag, Sameer Hosany, Giacomo Del Chiappa, Gang Li, Rob Law, Marion Karl, Brent W. Ritchie, Yishuo Zhang, Anita Zehrer and Babak Taheri. Their work appears in journals such as Journal of Travel Research, Journal Of Vacation Marketing, Annals of Tourism Research, Tourism Review and International Journal of Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.