Billy Bai
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Sharing Economy and Platforms
Papers in
-
- Digital Marketing and Social Media 42
- Diverse Aspects of Tourism Research 24
- Sport and Mega-Event Impacts 7
- Marketing 50
- Consumer Behavior in Brand Consumption and Identification 24
- Consumer Retail Behavior Studies 14
- Sharing Economy and Platforms 13
- Co-authors
- Xi Yu Leung (20 shared papers)Rob Law (6 shared papers)Ivan Wen (1 shared paper)Minglong Li (6 shared papers)Hailian Qiu (5 shared papers)Jie Sun (5 shared papers)SooCheong Jang (6 shared papers)Clark Hu (8 shared papers)
- Journals
- International Journal of Contemporary Hospitality Management (12 papers)International Journal of Hospitality Management (10 papers)Journal of Travel & Tourism Marketing (7 papers)Journal of Hospitality and Tourism Management (6 papers)Journal of Hospitality & Tourism Research (6 papers)
- Partner nations
- United StatesChinaHong Kong
In The Last Decade
Billy Bai
88 papers receiving 5.0k citations
Billy Bai's Hit Papers
Peers
Comparison fields: 5 of 139
- Marketing 2.0k
- Tourism, Leisure and Hospitality Management 231
- Information Systems and Management 1.1k
- Organizational Behavior and Human Resource Management 1.4k
- Sociology and Political Science 3.5k
Countries citing papers authored by Billy Bai
This map shows the geographic impact of Billy Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Bai more than expected).
Fields of papers citing papers by Billy Bai
This network shows the impact of papers produced by Billy Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Bai. The network helps show where Billy Bai may publish in the future.
Co-authors
The 25 scholars most cited alongside Billy Bai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 91 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors Hit paper breakdown → | 2008 | 597 |
| 2 | Bibliometrics of social media research: A co-citation and co-word analysis Hit paper breakdown → | 2017 | 415 |
| 3 | Enhancing hospitality experience with service robots: the mediating role of rapport building Hit paper breakdown → | 2019 | 327 |
| 4 | 2009 | 297 | |
| 5 | A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations Hit paper breakdown → | 2021 | 248 |
| 6 | 2013 | 243 | |
| 7 | 2003 | 193 | |
| 8 | 2001 | 186 | |
| 9 | 2013 | 154 | |
| 10 | 2011 | 136 | |
| 11 | 2012 | 124 | |
| 12 | 2011 | 120 | |
| 13 | 2008 | 112 | |
| 14 | 2019 | 111 | |
| 15 | 2015 | 97 | |
| 16 | 2022 | 97 | |
| 17 | 2021 | 95 | |
| 18 | 2017 | 87 | |
| 19 | 2022 | 80 | |
| 20 | 2003 | 79 |
About Billy Bai
Billy Bai is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Social Psychology and Information Systems and Management, having authored 91 papers that have together received 5.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (42 papers), Customer Service Quality and Loyalty (30 papers), Diverse Aspects of Tourism Research (24 papers), Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (14 papers), Sharing Economy and Platforms (13 papers), Technology Adoption and User Behaviour (9 papers) and Sport and Mega-Event Impacts (7 papers). The work is most often cited by research in Marketing (2.0k citations), Tourism, Leisure and Hospitality Management (231 citations), Information Systems and Management (1.1k citations), Organizational Behavior and Human Resource Management (1.4k citations) and Sociology and Political Science (3.5k citations). Billy Bai has collaborated with scholars based in United States, China and Hong Kong. Frequent co-authors include Xi Yu Leung, Rob Law, Ivan Wen, Minglong Li, Hailian Qiu, Jie Sun, SooCheong Jang, Clark Hu, Myongjee Yoo and Kurt A. Stahura. Their work appears in journals such as International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Hospitality and Tourism Management and Journal of Hospitality & Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.