Xi Yu Leung

84 papers and 2.3k indexed citations i.

Xi Yu Leung has authored 84 papers that have received a total of 2.3k indexed citations. This includes 59 papers in Sociology and Political Science, 40 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Diverse Aspects of Tourism Research (14 papers). Xi Yu Leung is often cited by papers focused on Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Diverse Aspects of Tourism Research (14 papers) and collaborates with scholars based in United States, China and Hong Kong. Xi Yu Leung's co-authors include Billy Bai, Han Wen, Sun Jie, Huiying Zhang and Lan Jiang and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Travel Research.