Baba Shiv
Impact in
- General Decision Sciences top 0.2%
- Decision-Making and Behavioral Economics
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
-
- Neural and Behavioral Psychology Studies 15
- Psychology of Moral and Emotional Judgment 9
-
- Decision-Making and Behavioral Economics 25
- Co-authors
- Alexander Fedorikhin (3 shared papers)Antoine Bechara (6 shared papers)Hilke Plaßmann (4 shared papers)Joel Huber (3 shared papers)John P. O’Doherty (1 shared paper)Antonio Rangel (1 shared paper)Ziv Carmon (3 shared papers)Dan Ariely (3 shared papers)
- Journals
- Journal of Consumer Research (18 papers)Psychological Science (6 papers)Journal of Marketing Research (6 papers)Journal of Consumer Psychology (6 papers)Organizational Behavior and Human Decision Processes (2 papers)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Baba Shiv
64 papers receiving 6.3k citations
Baba Shiv's Hit Papers
Peers
Comparison fields: 5 of 141
- General Decision Sciences 1.2k
- Marketing 2.6k
- Applied Psychology 1.3k
- Tourism, Leisure and Hospitality Management 146
- Cognitive Neuroscience 1.6k
Countries citing papers authored by Baba Shiv
This map shows the geographic impact of Baba Shiv's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baba Shiv with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baba Shiv more than expected).
Fields of papers citing papers by Baba Shiv
This network shows the impact of papers produced by Baba Shiv. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baba Shiv. The network helps show where Baba Shiv may publish in the future.
Co-authors
The 25 scholars most cited alongside Baba Shiv, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 68 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making Hit paper breakdown → | 1999 | 1470 |
| 2 | Marketing actions can modulate neural representations of experienced pleasantness Hit paper breakdown → | 2008 | 704 |
| 3 | 2005 | 386 | |
| 4 | 2005 | 330 | |
| 5 | 2006 | 281 | |
| 6 | 2000 | 280 | |
| 7 | 2008 | 279 | |
| 8 | 2008 | 246 | |
| 9 | 2005 | 208 | |
| 10 | 2010 | 201 | |
| 11 | 2002 | 181 | |
| 12 | 1997 | 173 | |
| 13 | 2007 | 158 | |
| 14 | 2012 | 133 | |
| 15 | 2004 | 124 | |
| 16 | 1998 | 119 | |
| 17 | 2002 | 118 | |
| 18 | 2008 | 117 | |
| 19 | 2009 | 89 | |
| 20 | 2005 | 88 |
About Baba Shiv
Baba Shiv is a scholar working on Cognitive Neuroscience, General Decision Sciences, Marketing, Applied Psychology and Social Psychology, having authored 68 papers that have together received 6.9k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (25 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Neural and Behavioral Psychology Studies (15 papers), Behavioral Health and Interventions (14 papers), Olfactory and Sensory Function Studies (9 papers), Psychology of Moral and Emotional Judgment (9 papers), Digital Marketing and Social Media (5 papers) and Social and Intergroup Psychology (5 papers). The work is most often cited by research in General Decision Sciences (1.2k citations), Marketing (2.6k citations), Applied Psychology (1.3k citations), Tourism, Leisure and Hospitality Management (146 citations) and Cognitive Neuroscience (1.6k citations). Baba Shiv has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Alexander Fedorikhin, Antoine Bechara, Hilke Plaßmann, Joel Huber, John P. O’Doherty, Antonio Rangel, Ziv Carmon, Dan Ariely, S. Christian Wheeler and Stephen M. Nowlis. Their work appears in journals such as Journal of Consumer Research, Psychological Science, Journal of Marketing Research, Journal of Consumer Psychology and Organizational Behavior and Human Decision Processes.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.