Baba Shiv

68 papers and 6.2k indexed citations i.

Baba Shiv has authored 68 papers that have received a total of 6.2k indexed citations. This includes 27 papers in Cognitive Neuroscience, 26 papers in General Decision Sciences and 21 papers in Marketing. The topics of these papers are Decision-Making and Behavioral Economics (26 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Neural and Behavioral Psychology Studies (16 papers). Baba Shiv is often cited by papers focused on Decision-Making and Behavioral Economics (26 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Neural and Behavioral Psychology Studies (16 papers) and collaborates with scholars based in United States, Canada and Morocco. Baba Shiv's co-authors include Antoine Bechara, Ab Litt, Ziv Carmon, Himanshu Mishra and Stephen M. Nowlis and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Journal of Consumer Research.