Baba Shiv
Impact in
- General Decision Sciences top 0.1%
- Decision-Making and Behavioral Economics
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Behavior and Marketing Influence
- Consumer Retail Behavior Studies
Papers in
-
- Decision-Making and Behavioral Economics 40
- Marketing 24
- Consumer Market Behavior and Pricing 14
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Behavior and Marketing Influence 7
- Consumer Retail Behavior Studies 3
- Co-authors
- Alexander Fedorikhin (3 shared papers)Antoine Bechara (7 shared papers)Hilke Plaßmann (4 shared papers)Antonio Rangel (2 shared papers)Joel C. Huber (3 shared papers)Dan Ariely (3 shared papers)Ziv Carmon (3 shared papers)John P. O’Doherty (1 shared paper)
- Journals
- Journal of Consumer Research (18 papers)Psychological Science (7 papers)Journal of Consumer Psychology (6 papers)Journal of Marketing Research (6 papers)Journal of Behavioral Decision Making (2 papers)
- Partner nations
- United StatesUnited KingdomFrance
In The Last Decade
Baba Shiv
60 papers receiving 6.9k citations
Baba Shiv's Hit Papers
Peers
Comparison fields: 5 of 144
- General Decision Sciences 1.8k
- Marketing 2.7k
- Tourism, Leisure and Hospitality Management 111
- Applied Psychology 340
- Cognitive Neuroscience 1.2k
Countries citing papers authored by Baba Shiv
This map shows the geographic impact of Baba Shiv's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baba Shiv with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baba Shiv more than expected).
Fields of papers citing papers by Baba Shiv
This network shows the impact of papers produced by Baba Shiv. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baba Shiv. The network helps show where Baba Shiv may publish in the future.
Co-authors
The 25 scholars most cited alongside Baba Shiv, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 66 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 1484 | |
| 2 | Marketing actions can modulate neural representations of experienced pleasantness Hit paper breakdown → | 2008 | 792 |
| 3 | 2005 | 408 | |
| 4 | 2005 | 325 | |
| 5 | 2006 | 307 | |
| 6 | 2008 | 289 | |
| 7 | 2008 | 287 | |
| 8 | 2000 | 276 | |
| 9 | 2008 | 254 | |
| 10 | 2005 | 214 | |
| 11 | 2007 | 214 | |
| 12 | 2010 | 213 | |
| 13 | 2002 | 179 | |
| 14 | 1997 | 174 | |
| 15 | 2012 | 138 | |
| 16 | 2004 | 129 | |
| 17 | 2002 | 123 | |
| 18 | 1998 | 119 | |
| 19 | 2008 | 111 | |
| 20 | 2009 | 99 |
About Baba Shiv
Baba Shiv is a scholar working on General Decision Sciences, Marketing, Cognitive Neuroscience, Experimental and Cognitive Psychology and Information Systems and Management, having authored 66 papers that have together received 7.7k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (40 papers), Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Neural and Behavioral Psychology Studies (12 papers), Consumer Behavior and Marketing Influence (7 papers), Consumer Retail Behavior Studies (3 papers), Multisensory perception and integration (3 papers) and Memory Processes and Influences (2 papers). The work is most often cited by research in General Decision Sciences (1.8k citations), Marketing (2.7k citations), Tourism, Leisure and Hospitality Management (111 citations), Applied Psychology (340 citations) and Cognitive Neuroscience (1.2k citations). Baba Shiv has collaborated with scholars based in United States, United Kingdom and France. Frequent co-authors include Alexander Fedorikhin, Antoine Bechara, Hilke Plaßmann, Antonio Rangel, Joel C. Huber, Dan Ariely, Ziv Carmon, John P. O’Doherty, S. Christian Wheeler and Stephen M. Nowlis. Their work appears in journals such as Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Behavioral Decision Making.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.