Rui Zhu

29 papers and 1.2k indexed citations i.

Rui Zhu has authored 29 papers that have received a total of 1.2k indexed citations. This includes 14 papers in Social Psychology, 11 papers in Experimental and Cognitive Psychology and 11 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Color perception and design (9 papers) and Behavioral Health and Interventions (5 papers). Rui Zhu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Color perception and design (9 papers) and Behavioral Health and Interventions (5 papers) and collaborates with scholars based in China, United States and Canada. Rui Zhu's co-authors include Joan Meyers‐Levy, Yong Zhao, Ravi Mehta, Darren W. Dahl and Jennifer Argo and has published in prestigious journals such as Science, Journal of Marketing Research and Journal of Consumer Research.